P&A Providers & Administrators
MenuMENU
SearchSEARCH

New-Car Sales to Reach 13.9 Million, NADA’s Taylor Predicts

February 7, 2012
3 min to read


LAS VEGAS — Paul Taylor, chief economist of the National Automobile Dealers Association, said 2012 will be another rebuilding year for the industry, and predicts sales will reach 13.945 million units this year.


Fulfillment of that forecast mark the third consecutive year of rising new-vehicle sales. In 2009, the auto industry sold 10.4 million new cars and trucks, down from 13.2 million units in 2008. In 2010, sales grew to 11.55 million and rose to 12.7 million last year, according to F&I and Showroom magazine. Taylor, however, said the industry is still a ways away from the 16-17 million-unit years realized between 2000 and 2007.

Ad Loading...


“Those figures were not obtained during normal sales conditions,” Taylor said during his annual press briefing at the NADA Convention and Expo in Las Vegas. “Recent sales are what we would expect from a normal growing economy coming back from recession.”


Taylor listed better credit conditions and more generous manufacturer incentives as reasons for his positive outlook for 2012. He also said the production problems caused by the Japanese earthquake and flooding in Thailand are also behind the industry, which also fueled his prediction.


“With the age of cars and trucks on the road today at an average 11.1 years, many consumers feel they can no longer delay making a purchase of a new or newer vehicle,” said Taylor, whose top five reasons for his optimism were pent-up consumer demand, a return to stabilized credit, an influx of options, gasoline prices and home prices.


New model releases, which have caught the eyes of consumers, are another reason for his optimism.


“Consumers want new cars and light trucks,” Taylor said. “We can see that in strong auto show attendance and sales numbers for January.”

Ad Loading...


The numbers also show that one- to five-year-old used vehicles are in short supply and selling at higher-than-usual prices. That has resulted in more consumers seeking out new-car purchases.


“Interest rates on new-car loans will remain historically low in 2012 and 2013, due in part to policy decisions by the Federal Reserve Board to keep rates low and the U.S. economy growing,” Taylor said. “As a result, affordable credit will be widely available in with more automaker finance companies offering low-interest and interest-free loans for up to 60 months.”


General Motors, Ford, Chrysler and Volkswagen, heartened by the boost in consumer confidence, have been quick to launch new products that compete with those offered by other automakers. The excitement over styling, fuel efficiency and other options has driven more consumers to the showrooms, Taylor pointed out.


“The interest in new cars also reflects the lack of used cars with low mileage,” Taylor said. “During the recession, five million cars didn’t come into the marketplace as trade-ins.”


Gasoline prices also could hurt or help sales in 2012. In 2011, gasoline prices averaged $3.51, up 72 cents per gallon from 2010’s average, according to industry sources. This year, analysts predict another boost in prices that could bring gasoline prices to $4.13 a gallon. Taylor, however, said better weather conditions this winter offers some hope that prices won’t rise too high this year. If they do, however, Taylor expects consumers to once again turn to fuel-efficient vehicles.

Ad Loading...


“Many consumers think if they’re going to buy SUVs or other light duty trucks, they had better do it now, with gas reasonably affordable,” said Taylor, who noted that future fuel-related regulations could also prod consumers to buy those vehicles now.


Although real estate prices and values are still falling in some states, Taylor said home prices appears to be stabilizing overall. This should help to boost consumer confidence this year, he said.


“Stabilizing home prices will support stronger car and light truck sales over this year,” Taylor said.

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →