New Dodge Dart to Appear in May
Chrysler Group LLC will begin rolling its new Dodge Dart compact car into North American showrooms in May as the Auburn Hills, Mich., auto maker looks to return to the small car market.
Current plans call for the company to produce 2,000 Darts in May, said Dodge brand chief Reid Bigland. Output will grow to 8,000 for the month of June before hitting 12,000 in December, reported The Wall Street Journal.
The Dart, priced at $15,995, is the first vehicle jointly developed by Chrysler and majority owner Fiat SpA. Both companies need a successful introduction to demonstrate how a melded Chrysler-Fiat can design and build competitive vehicles.
Chrysler has been without a small car offering since 2005 when it ended production of the Dodge Neon.
The Dart will be produced at the Belvidere, Ill., assembly plant and shipped to North American and international markets. It is being built alongside the Compass and Patriot.
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →