CLEARWATER, Fla. — AutoLoop's new Instant Online Leads feature brings real-time alerts to sales personnel when prospective buyers are searching for vehicles online.

Alerts are triggered by a customized form that online shoppers can fill out requesting follow-up information through a dealership’s website.

The feature was added to AutoLoop’s Essentials marketing platform which is an online sales tool that offers flexible marketing strategies that can be tailored to meet prospective customer’s interests.

“As more and more people turn to the internet for car shopping, dealers need the ability to engage them immediately,” said Matt Rodeghero, AutoLoop’s Chief Product Officer. “They are a dealership’s most viable customers because they’ve already expressed interest in a specific vehicle online.”

When a potential customer submits a request through the online form, Instant Online Leads notifies a sales representative by email and phone. If a specific sales rep is unavailable, the system will automatically contact the next one on the list.

The feature allows sales reps to quickly follow-up with customers who have already expressed an interest in buying a car, preventing the loss of a potential sale, according to AutoLoop.