DALLAS — Pearl Technology Holdings LLC announced the release of Rapid Proactive Messaging (RPM), a personalized marketing platform that delivers real-time alerts of engaged prospects to dealership personnel for follow up via text, phone or email.

RPM is integrated into all Pearl products, including VehicleXchange, allowing dealership salespeople to connect directly with their best sales opportunities in real time, according to the company.

“The biggest challenge dealers face with any technology is getting associates to consistently log in and work their opportunities. RPM solves all those issues because there is no login required. A simple click from the text alert gives users access to all the system’s primary functionality, right on their phone. With RPM, it literally takes 20 seconds to communicate with an engaged customer and that is what makes it so powerful,” said Pearl CEO Bruce Thompson.

As a test case for RPM, Pearl launched a retention lease campaign in four California highline stores. While the national lease retention rate for this brand was down 3.1%, using RPM, year-over-year lease retention rates increased an average of 64% within the first 45 days; producing as many as 37 additional repeat leased units compared to the same time period last year, the company reported.

“With RPM, salespeople are no longer pinned down to their desks, but are empowered to engage quality sales opportunities in real-time, directly from their mobile device. We developed RPM to be a personalized one-on-one marketing platform integrated into all Pearl products. Our goal is to connect salespeople with their highest quality opportunities at any given moment,” Thompson added.