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Portfolio Earns Top Diamond Ranking in Annual Dealers’ Choice Awards National Survey

July 17, 2014
2 min to read


IRVINE, Calif. - Portfolio, the nation’s leading reinsurance program manager for automotive dealers, has been ranked as the top Diamond provider of Vehicle Service Contracts- Reinsurance in the annual Dealers’ Choice Awards national survey sponsored by Auto Dealer Monthly magazine.


This is the fourth Diamond Award for Portfolio, matching its achievement in 2008, 2009, and 2010. Portfolio has never been ranked less than Platinum, the second-highest award.

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”We are honored and grateful that dealers have named us the top reinsurance program in the nation for the fourth time,” commented Steve Burke, CEO of Portfolio. “Not only does this tell us that our agents and employees are serving our dealer clients well, but that our unique business model meets market expectations. Portfolio’s uncompromised principle of true 100% ownership by the dealer has been proven once again to be the strongest foundation to ensure ongoing satisfaction for our dealer clients.”


Brent Griggs, President of Portfolio, adds, “The Portfolio program is dealer-centered. Respecting the dealer’s rights of ownership requires us to conduct ourselves with integrity and transparency to honor the dealer’s interests first. We see ourselves as a trusted partner, not just a provider. This demands that we provide every available profit opportunity through diligent income development in the dealership and regularly scheduled analysis of reinsurance company performance. I think this goes a long way toward explaining our recognition in the eyes of dealers.”


The survey was conducted over eight weeks during April and May of this year in an audited process where hundreds of dealer principals and other dealership personnel scored their satisfaction with providers in 27 categories of products and services. Survey respondents are asked to cast votes only for providers with which they have firsthand knowledge and experience.


In addition to identifying their primary providers in each category, respondents must rate their providers in four areas: (1) the product or service provided; (2) customer support and service; (3) the overall value for dollars spent; and (4) whether the dealer would recommend the provider.


The complete list of winners, as well as any provider or finance company that rated higher than the group average score in any category will be published in the August 2014 print issue of Auto Dealer Monthly magazine and online at www.autodealermonthly.com. Award winners will be honored at the Industry Summit at the Paris Las Vegas, September 7-10, 2014.

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