Portfolio Earns Top Diamond Ranking in Annual Dealers’ Choice Awards National Survey
IRVINE, Calif. - Portfolio, the nation’s leading reinsurance program manager for automotive dealers, has been ranked as the top Diamond provider of Vehicle Service Contracts- Reinsurance in the annual Dealers’ Choice Awards national survey sponsored by Auto Dealer Monthly magazine.
This is the fourth Diamond Award for Portfolio, matching its achievement in 2008, 2009, and 2010. Portfolio has never been ranked less than Platinum, the second-highest award.
”We are honored and grateful that dealers have named us the top reinsurance program in the nation for the fourth time,” commented Steve Burke, CEO of Portfolio. “Not only does this tell us that our agents and employees are serving our dealer clients well, but that our unique business model meets market expectations. Portfolio’s uncompromised principle of true 100% ownership by the dealer has been proven once again to be the strongest foundation to ensure ongoing satisfaction for our dealer clients.”
Brent Griggs, President of Portfolio, adds, “The Portfolio program is dealer-centered. Respecting the dealer’s rights of ownership requires us to conduct ourselves with integrity and transparency to honor the dealer’s interests first. We see ourselves as a trusted partner, not just a provider. This demands that we provide every available profit opportunity through diligent income development in the dealership and regularly scheduled analysis of reinsurance company performance. I think this goes a long way toward explaining our recognition in the eyes of dealers.”
The survey was conducted over eight weeks during April and May of this year in an audited process where hundreds of dealer principals and other dealership personnel scored their satisfaction with providers in 27 categories of products and services. Survey respondents are asked to cast votes only for providers with which they have firsthand knowledge and experience.
In addition to identifying their primary providers in each category, respondents must rate their providers in four areas: (1) the product or service provided; (2) customer support and service; (3) the overall value for dollars spent; and (4) whether the dealer would recommend the provider.
The complete list of winners, as well as any provider or finance company that rated higher than the group average score in any category will be published in the August 2014 print issue of Auto Dealer Monthly magazine and online at www.autodealermonthly.com. Award winners will be honored at the Industry Summit at the Paris Las Vegas, September 7-10, 2014.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →