ST. PETERSBURG — Priority One Financial Services Inc. will commemorate its 25th anniversary in business as an F&I outsourcing provider for the recreational industry by honoring its dealer partners, according to the company.

“As we strive to excel in our industry, we greatly appreciate the trust and confidence our dealers extend to us, and we wanted to show them how much we value their partnership and encourage them to celebrate with us all year long,” said Heather Mariscal, president of Priority One.

To thank its dealers, Priority One will be holding a contest throughout the year, according to F&I and Showroom magazine. The dealer that sends the 25th funded deal every month will receive a prize. Prizes will range from an Apple iPad 2 to a Keurig Commercial Coffee Brewer to 32 inch LCD TV.

In 1987, entrepreneur Lisa Gladstone founded Priority One by creating a solution that provides F&I services for marine dealers to finance their retail customers. In 2007, Priority One was acquired by Forest River Inc., a Berkshire Hathaway company, and added other recreational dealers to their network. Through the years, Priority One has grown from one to 50 employees and provides F&I managed services for hundreds of recreational dealers nationwide.