TAMPA, Fla. — John Palmer, CEO of ProMax Unlimited, will present “Secrets to Getting More Lender Approvals” at Dealer Summit, organizers said Wednesday. The event will be held May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.

“If you think of John as a marketing and technology provider, you’re only half right,” said Greg Goebel, president of DealerStrong. “The work he does with ProMax is informed by a highly successful first career in automotive sales, F&I and sales management.”

Palmer is expected to offer a wide range of strategies for F&I and special finance professionals, starting with initial approvals via Dealertrack and RouteOne and continuing with expert advice relating to pre-qualifying showroom visitors, pre-approving online credit applications, seeking out aggressive banks and finance companies and proven word-tracks and selling techniques that produce larger down payments, more cosigners and more appropriate vehicle selection.

“Learn how to use and maximize today’s cutting edge technology along with old-fashioned, tried-and-tested sales techniques in working with both your prospects and lenders to get more deals approved, delivered and at higher grosses!” Palmer said.

Registration for Dealer Summit is open at the event’s website. Dealers who register by April 1 will enjoy a $100 early-bird discount. For information about exhibition and sponsorship opportunities, contact show chair David Gesualdo via email or at 727-947-4027.