Protective Selects Ristken as F&I Menu Provider for Auto Dealerships
DALLAS – The Asset Protection Division of Protective Life has chosen Ristken Software Services and its automotive menu software to support the dealership F&I departments Protective serves. Protective provides underwriting, administering and marketing products including extended service contracts, GAP coverage and credit insurance to automobile dealers. Ristken provides menu solutions for the retail automotive marketplace.
Protective’s customers will use the Protective ProMenu application. ProMenu and Pro Performance is a web-based menu selling solution provided by Ristken and designed to effectively present all F&I products to customers at every transaction while ensuring dealer compliance in all 50 states and Canada. ProMenu allows finance managers to create accurate, high-quality product presentations for customers, as well as handle the disclosure and compliance needs of their sales processes. In addition, it includes compliance training and compliance monitoring.
“We saw the Ristken menu product as a technology solution that fit in nicely to our existing dealer support tools,” said Rick Kurtz, vice president of dealer sales at Protective. “We are anxious to leverage the success this product has already displayed with our agents and dealers.”
Protective dealers will use Ristken’s products to manage disclosures and calculations needed for regulatory, marketing and business scenarios. ProMenu benefits dealers and agents by streamlining sales processes and providing a convenient method to comply with customer disclosure regulations, ultimately increasing customer satisfaction.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →