Record Growth Prompts USEA to Expand HQ
US Equity Advantage has expanded its Orlando headquarters by 40% to accommodate a growing workforce.

US Equity Advantage’s Central Florida office space now covers 12,000 square feet.
Photo courtesy US Equity Advantage
ORLANDO, Fla. — Citing record growth in both enrollment and staffing, US Equity Advantage has expanded its Orlando, Fla., corporate headquarters by 40%, the company announced.
Executives said the move, which creates a total office space of 12,000 square feet, comes in response to increasing demand for the company’s AutoPayPlus F&I service. USEA realized an approximate 50% increase in AutoPayPlus enrollments in 2018 and is on pace to do the same in 2019. In addition, the company’s sales support team has tripled in size over the last 12 months, all according to the announcement.
“Our office expansion supports USEA’s growing sales, dealer services, and customer support teams and was imperative for us to continue providing the level of service our dealership partners and customers have come to expect,” said USEA CEO Robert Steenbergh.
Originally posted on F&I and Showroom
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →