DAYTON, Ohio — Reynolds and Reynolds Co., a provider of automotive dealership software, documents, and professional services, today announced its acquisition of ReverseRisk, which offers a web-based analytics reporting platform designed to eliminate the need for multiple reporting systems.

The system can be used regardless of the DMS a dealership uses and will be added as part of Reynolds Retail Management System portfolio of solutions.

“Dealers I speak with consistently point out that one of the biggest challenges they face is how to identify the right information at the right time to continually optimize their dealership’s performance,” said Robert Burnett, senior vice president for business development and acquisitions at Reynolds. “That’s what ReverseRisk delivers. It’s intelligent, timely business information and analytics at a dealer’s fingertips ... that can lead to improved operating results and dealership performance.”