Farmington Hills, Mich. - RouteOne launched FinanceConnect, a new digital consumer credit application that enables automotive dealers to create an online shopping experience designed to drive auto sales and financing growth.

"More and more customers are shopping for vehicles online," said Mike Jurecki, CEO, RouteOne. "Our new FinanceConnect product suite helps dealers take advantage of that opportunity by turning traffic to dealer Web sites into actionable sales leads. It is a customizable tool that is tied directly to RouteOne's core credit application system and is backed by our world-class support team."

Designed to provide dealers with a robust and fully integrated online consumer shopping experience, FinanceConnect offers dealers a credit application microsite to meet and engage their customers online. Dealers may include credit incentives, vehicle specials and other promotional materials within their custom microsite. It can be further customized with the dealer's logo and colors.

Because the product leverages the RouteOne credit application system, the integration RouteOne customers already have with their dealer service providers, CRM systems and other third-party tools is readily available. This helps dealers to better track sales leads as they come in, and avoid duplicate data entry and redundant efforts. Additionally, it ensures all applications submitted through FinanceConnect are held to the same compliance standards as the core RouteOne credit application system, so compliance is consistent, whether an application is received online or at the dealership.

FinanceConnect is compatible with tablets and mobile devices, empowering dealers to work the application with the customer outside the F&I office, at home or on the go.

And RouteOne's FinanceConnect Premium solution offers a professional and interactive video that guides customers through the application process. Because FinanceConnect is easy to use, consumers will be more likely to complete the application process, which will improve their experience at the dealership by allowing dealers to spend more time selling and less time doing data entry.