P&A Providers & Administrators
MenuMENU
SearchSEARCH

Sedans Get Second Chance in Used-Car Market

Experts say a growing affordability gap is driving renewed interest in late-model sedans as new-vehicle buyers and manufacturers go all-in on SUVs and trucks.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
December 8, 2018
Sedans Get Second Chance in Used-Car Market

Mid-size sedans such as the Mazda6 may have fallen out of favor among new-car buyers, but off-lease volume and competitive in-vehicle technology, among other factors, have created compelling value in the pre-owned segment.

Photo courtesy Mazda USA

2 min to read


(Bobit) — A glut of off-lease units and vanishing factory incentives are creating a value and affordability gap that is pushing more car buyers toward pre-owned units, experts say, and their interest extends to vehicle types that have fallen out of favor with new-car buyers and manufacturers.

The latest reports from Black Book and Jumpstart Automotive Media (divs. Hearst) show value retention and website traffic trending up among sedans throughout 2018 — the same year in which a parade of sedans built by Ford, General Motors, and other manufacturers were given expiration dates as consumers continue to demonstrate a preference for SUVs, CUVs, and trucks.

Ad Loading...

Black Book’s November Used Vehicle Retention Index stood at 116.5, up 0.2% from October and the seventh consecutive monthly gain this year; only in March did the index trend downward. November’s best performers were mid-size luxury SUVs and CUVs (up 0.8%), but that category was trailed closely by subcompact cars (0.6%), mid-size cars and premium sporty cars (both 0.5%), and luxury cars (0.4%).

One factor is in-vehicle technology, particularly infotainment, which continues to advance but hasn’t taken a quantum leap since Apple CarPlay and Android Auto were introduced several model-years ago.

“Sedans are sustaining interest from buyers of used vehicles because they see the value in pricing today, and the features and technology found in used sedans today are comparable to what is available in SUVs and trucks,” said Anil Goyal, executive vice president of operations at Black Book.

According to Black Book, over the past 12 months, used vehicles depreciated by an average of 12.5%. That’s a marked improvement over the 13.2% decline in the year-ago period and the 16.8% average depreciation recorded between November 2015 and November 2016.

Black Book’s figures dovetail with the performance of Jumpstart-powered dealer websites, where 33.6% of all users have researched used vehicles in October, compared with 30.1% in the same month last year. Interest in used vehicles among Jumpstart partner sites peaked at 35.2% in May.

Ad Loading...

Colin Thomas, Jumpstart’s senior analyst for strategic insights and analytics, said dealers can expect this trend to continue into 2019.

“As prices of new vehicles creep up and incentives continue to shrink, it’s expected that consumers will increasingly research and consider used vehicle choices — especially in the 1- to 3-year-old age range — which today have quality and features that compete heavily with new models,” Thomas said.

Topics:Industry

Originally posted on Auto Dealer Today

More Industry

Two businessmen shaking hands in front of a vehicle
Industryby Hannah MitchellSeptember 8, 2026

First-Half Dealership Deals Up

Buy-sell activity shows that acquirers are looking for value and scale as many retailers seek to leave an increasingly competitive and complex market, Kerrigan Advisors reports.

Read More →
Kia Niro SUV in gold color parked outdoors
Industryby Hannah MitchellSeptember 1, 2026

Kia Closes Out Summer With a Bang

Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.

Read More →
Outside of Auto Park Ford dealership
Industryby Lauren LawrenceSeptember 1, 2026

Indiana Dealership Changes Hands

A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.

Read More →
Ad Loading...
Three men standing in front of two classic cars handing off gift.
Industryby Hannah MitchellAugust 25, 2026

Texas Dealership No Longer in the Family

The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.

Read More →
Outside of modern car dealership “Genesis of San Bruno
Industryby Lauren LawrenceAugust 25, 2026

Genesis Grows California Presence

The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.

Read More →
Red Honda Civic hybrid sedan on two lane road with green hills in background
Industryby Hannah MitchellAugust 21, 2026

August Auto Sales a Mixed Bag

An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.

Read More →
Ad Loading...
EV charger inserted into dark-colored car port
Industryby Hannah MitchellAugust 18, 2026

EV Market Humming Along

July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.

Read More →
car in background with hand giving a thumbs up in front
Industryby Lauren LawrenceAugust 14, 2026

Auto Loan Delinquency Rates Stabilize

Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.

Read More →
blue sky, yellow and orange rollercoaster with riders going up an incline
Industryby Lauren LawrenceAugust 12, 2026

EV Sales Recover in Q2

The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.

Read More →
Ad Loading...
Photo of blue Toyota Prius parked next to body of water with city skyline in background
Industryby Hannah MitchellAugust 5, 2026

The Cheapest Hybrids to Fuel

The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.

Read More →