Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

September Car Sales Soft After Strong Labor Day Weekend

September 17, 2010
2 min to read


SANTA MONICA, Calif. — New-car buyers flocked to dealerships for Labor Day weekend sales but have largely stayed away since then, according to Edmunds.com.


“New-car sales for the three-day weekend jumped a remarkable 22 percent compared to average weekend sales in August, rather than the typical 12 percent rise,” said Edmunds.com Senior Analyst Ray Zhou. “But as soon as the holiday weekend was over, car-shopping activity fell about 40 percent.”

Ad Loading...


The automotive industry is currently tracking at an 11.3 million seasonally adjusted annual rate for September, assuming slightly lower fleet sale volume than last month, said Edmunds.com analysts.


So far this month, BMW, Chrysler, Ford and Volkswagen retail sales are down between five and ten percent compared to the first two weeks of August, while Nissan is up about five percent and Toyota is up about nine percent. The rest of the automakers are relatively stable.


“Labor Day occurred unusually late this year. This took some sales that would normally have occurred in late August in the run up to the Labor Day weekend and pushed them fully into September,” wrote Edmunds.com CEO Jeremy Anwyl in his blog, “Just to Clarify.”


“There are no more holiday weekends in September and few throughout the rest of the year, so automakers may want to think about some creative ways to stimulate sales. Momentum seems to be lacking whenever the calendar does not reflect a traditional sales period,” commented Edmunds.com Senior Analyst Jessica Caldwell.

More Industry

Line graphic showing week-over-week wholesale auto price changes
Industryby StaffApril 22, 2026

Black Book: Weekly Market Update

Wholesale auto conversion rates dropped slightly as auction buyers proved picky last week, analysts observed.

Read More →
pavement with car and charger wrapped around it painted on
Industryby Lauren LawrenceApril 16, 2026

EV Battery Cycle Life at Risk

Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.

Read More →
Photo of exterior facade of Beardmore Chevrolet store
Industryby Hannah MitchellApril 14, 2026

Founding Family Sells Nebraska Dealerships

Expanding Midwest automotive group picks up three stores as part of the robust transaction activity early this year.

Read More →
Ad Loading...
Up-close photo of car battery
Industryby Hannah MitchellApril 13, 2026

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo from the rear of the XC60 SUV
IndustryApril 8, 2026

Volvo to Shift Some EV Production to U.S.

The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.

Read More →
Ad Loading...
Bar graphic depicting week-over-week change across the various vehicle segments
Industryby StaffApril 7, 2026

Black Book: Weekly Market Update

Last week's wholesale automotive auction activity continued in a healthy mode, though buyers practiced selectivity.

Read More →
red car at a gas station being filled with gas. Efficiency Drives Demand. Providers and Administrators logo
Industryby Lauren LawrenceApril 7, 2026

Gas Prices Driving Consumer Interest

CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.

Read More →
Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
Ad Loading...
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →