September Car Sales Soft After Strong Labor Day Weekend
SANTA MONICA, Calif. — New-car buyers flocked to dealerships for Labor Day weekend sales but have largely stayed away since then, according to Edmunds.com.
“New-car sales for the three-day weekend jumped a remarkable 22 percent compared to average weekend sales in August, rather than the typical 12 percent rise,” said Edmunds.com Senior Analyst Ray Zhou. “But as soon as the holiday weekend was over, car-shopping activity fell about 40 percent.”
The automotive industry is currently tracking at an 11.3 million seasonally adjusted annual rate for September, assuming slightly lower fleet sale volume than last month, said Edmunds.com analysts.
So far this month, BMW, Chrysler, Ford and Volkswagen retail sales are down between five and ten percent compared to the first two weeks of August, while Nissan is up about five percent and Toyota is up about nine percent. The rest of the automakers are relatively stable.
“Labor Day occurred unusually late this year. This took some sales that would normally have occurred in late August in the run up to the Labor Day weekend and pushed them fully into September,” wrote Edmunds.com CEO Jeremy Anwyl in his blog, “Just to Clarify.”
“There are no more holiday weekends in September and few throughout the rest of the year, so automakers may want to think about some creative ways to stimulate sales. Momentum seems to be lacking whenever the calendar does not reflect a traditional sales period,” commented Edmunds.com Senior Analyst Jessica Caldwell.
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →