P&A Providers & Administrators
MenuMENU
SearchSEARCH

South Korean Strikes May Cause Hyundai To Miss Sales Targets

August 30, 2012
2 min to read


SEOUL - According to a report on Reuters, Hyundai Motor may miss its overseas sales target next month because of strikes at its South Korean plants, said a company executive with direct knowledge of the sales.


Workers at Hyundai's South Korean factories, which produce nearly half of its vehicles sold globally, launched a series of partial strikes and refused to do overtime for five days last month and 21 days in August. The walkouts were the first strikes to hit the company in four years. Hyundai may also miss its sales target for its home market in August, said the company executive, who declined to be identified because he was not authorised to speak to the media. The South Korean market accounts for around 15 percent of Hyundai's total sales.

Ad Loading...


But on an annual basis, Hyundai, along with its affiliate Kia Motors, will be able to meet its 2012 sales goal because they can make up lost production with extra work later this year, the company executive said.


"The strike will lead to temporary drops in sales in August and September, although on an annual basis, the sales are expected to be fine," the company executive said, without quantifying the size of the potential declines.


The executive did not disclose the domestic or overseas sales targets for August and September. The company only issues annual targets.


The strikes have resulted in lost production of 74,618 vehicles worth 1.55 trillion Korean won ($1.36 billion) as of Tuesday. The last time there was significant strike action at Hyundai was in 2006 and lost production then cost the company 1.64 trillion won. Hyundai's union will stage another partial strike on Wednesday alongside another round of wage talks with the management.


Hyundai said earlier that its vehicle exports to the United States fell 25 percent in July from the previous month because of strikes at its South Korean factories. "(Hyundai Motor) is short of inventory while Japanese automakers have enough inventory," the source said.

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →