Spring 2011 ALG Perceived Quality Study Highlights Continued Rebound Of Toyota And Lexus Brands
SANTA BARBARA - Toyota's Perceived Quality Score rose four percent over the last six months and Lexus once again captured the luxury category's highest Perceived Quality rating in 2011, according to the Spring 2011 Perceived Quality Study from ALG, a subsidiary of DealerTrack Holdings, Inc. and the industry benchmark for residual values and depreciation data.
The study also shows that Land Rover (up 2.5 percent) and Kia (up 5.6 percent) experienced the biggest gains in perception among luxury and mainstream brands respectively.
"The continued rebound of Toyota is a testament to the brand's solid reputation for quality and ownership loyalty. Toyota isn't out of the woods yet, however, as the company faces the repercussions of another large recall earlier this year," states Eric Lyman, director, Residual Value Solutions, ALG.
"We also see the success of Land Rover being fueled by the growing popularity of its driver-oriented Range Rover Sport and the Evoque, helping the brand slowly notch perception improvements. For Kia, the consumer quality recognition is the payoff for a recent revolution in product quality and design supported by aggressive marketing campaigns."
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →