Subscriptions Not Considered Popular
Survey shows most industry pros are pessimistic about mainstream adoption.
Wards points out that carmakers are offering more subscriptions as a way to establish new revenue streams.
IMAGE: Pexels/Garvin St. Villier
A survey by Wards Intelligence found that few see vehicle subscriptions taking off anytime soon.
The survey of automakers, suppliers, consultants and other industry professionals on new-vehicle consumers propensity to pay for subscriptions, too.
The majority of respondents, 32%, indicated that just 10% to 20% of bought or leased vehicles would result in at least two active subscriptions by 2030.
The smallest number of survey respondents, or 8%, said they think more than half of newly acquired vehicles will have that many subscriptions by that point, Wards said.
It said industry expert and author Steve Greenfield says reluctance to embrace subscriptions appears to be highest among older generations but that millennials and generation Z are used to subscriptions of various kinds, so the trend may take hold later as those cohorts enter the new-car market.
Wards points out that carmakers are offering more subscriptions as a way to establish new revenue streams.
Originally posted on Auto Dealer Today
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