P&A Providers & Administrators
MenuMENU
SearchSEARCH

Tesla Closes in on BMW Luxury Sales Title

Tesla’s Model Y could overtake BMW as the top-selling luxury model when its plant opens in Texas.

February 15, 2022
Tesla Closes in on BMW Luxury Sales Title

Elon Musk

Credit:

Tesla

2 min to read


 

Tesla’s Model Y could overtake BMW as the top-selling luxury model when its plant opens in Texas. The Model Y already outpaces the Mercedes GLE Coupe and the Lexus RX 350.

New vehicle registration data shows Tesla came close to grabbing BMW’s title as the luxury car sales leader. Now Tesla CEO Elon Musk promises a big volume increase with its opening of the company's new plant near Austin. Tesla Texas will produce the Model Y, its volume leader, with an innovative new battery pack using larger "4680" cylindrical cells.

Ad Loading...

"In Texas, we're building the Model Ys with the structural pack and the 4680 cells, and we'll start delivering after final certification of the vehicle, which should be fairly soon," Musk said on an earnings call last month.

U.S. vehicle registration data released last week by Experian shows BMW managed to hang as luxury vehicle sales leader in 2021. Tesla came in at No. 2, ahead of Lexus and Mercedes-Benz.

Experian reported that BMW had 347,453 new vehicles registered in the U.S. in 2021, while Tesla had 342,412. Experian data shows Tesla registrations surged 71% over 2020, while BMW's grew 24 24.

Sales and registration numbers can vary month to month. Vehicles sold in one month can be registered in another. Also, some registration data may include estimates when exact numbers are unavailable, Experian noted.

“When the numbers are close, it's hard to declare a winner when you aren't always comparing apples to apples," said Jessica Caldwell, executive director of insights at Edmunds. Registration data is often useful when analyzing numbers not made public by automakers, such as fleet sales, she said.

Ad Loading...

BMW sales data put deliveries last year at 336,644. Lexus said it sold 304,475 vehicles and Mercedes reported official deliveries of 276,102.

But ultimately, manufacturer sales data is the official record because of the guesswork that goes into calculating Tesla's numbers. A 2021 sales estimate from Cox Automotive estimated Tesla’s U.S. deliveries at 352,471.

"Tesla didn't only dominate the EV market, Tesla dominated the overall luxury market, outselling Audi, BMW, Lexus, and Mercedes-Benz in the U.S.," Cox said last month.

Musk predicts Tesla's global sales will rise by at least 50% in 2022 after the new factory in Texas and another in Berlin come online.

Originally posted on Auto Dealer Today

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →