Toyota, Honda Lead Increase in Japan’s May Car Sales on Subsidy
Toyota Motor Corp. and Honda Motor Co., Japan’s two biggest automakers, led the tenth straight increase in the nation’s monthly auto sales as government incentives boosted demand, Bloomberg News reported.
Sales of cars, trucks and buses, excluding minicars, rose 28 percent to 228,514 vehicles in May from a year earlier, the Japan Automobile Dealers Association said in a statement today. Toyota, the world’s largest carmaker, sold 112,174 units, excluding Lexus-brand cars, up 39 percent.
Japan’s auto sales began recovering from a year-long slide in August as government rebates and tax cuts for fuel-efficient vehicles rekindled demand. The incentives helped raise sales by about 600,000 vehicles last year and may increase them by about 900,000 this calendar year, the Japan Automobile Manufacturers Association said in December.
“Car sales, especially of hybrids, have been doing very well because of the incentives,” said Yoshiaki Kawano, an analyst at auto consulting company CSM Worldwide Inc. in Tokyo. “Some carmakers are waiting until after the program expires to bring out new models to offset the expected drop.”
May sales rose 16 percent at Honda, while Nissan Motor Co., the nation’s third-largest automaker, sold 9 percent more vehicles.
Under a government program started in June, consumers in Japan can apply for a rebate of as much 250,000 yen ($2,747) subsidy if they scrap a car more than 13 years old to buy a new one, and 100,000 yen for a new car purchased without scrapping an old one. The program expires at the end of September.
Electric, hybrid, natural-gas, and some diesel vehicles also qualify for an exemption from the country’s weight and purchase taxes.
Japan’s vehicle sales may fall 4.9 percent to 4.65 million units for the fiscal year that began April 1 as the government subsidy program’s expiration discourages buyers, according to the automakers association.
Toyota shares fell 0.8 percent to 3,255 yen as of 2:05 p.m., while shares of Honda dropped 0.6 percent to 2,754 yen in Tokyo. Nissan shares fell 1.7 percent to 653 yen.
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →