P&A Providers & Administrators
MenuMENU
SearchSEARCH

Toyota, Mazda in Talks on Expanding Partnership

May 12, 2015
1 min to read


Toyota Motor Corp and Mazda Motor Corp are in talks to expand their technology partnership to fuel-cell vehicles (FCVs), sources said on Saturday, as global automakers face rising costs to comply with stricter emission regulations, reported Reuters.


The two Japanese automakers already have a technology and production tie-up, and Toyota was now considering providing fuel-cell and plug-in-hybrid technology to Mazda, said the two sources, who were not authorized to discuss the matter publicly.

Ad Loading...


Mazda, in return, was considering offering its partner fuel-efficient gasoline and diesel engine technology under its proprietary SkyActiv series, the sources said.


Mazda has been trying to develop FCVs on its own, but it has decided to team up with Toyota, which produces the Mirai, the world's only mass-market fuel-cell car, the sources said.


Toyota has said hydrogen FCVs offer the most promising zero-emission alternative to conventional cars since they have a similar driving range and refueling time.


Toyota has already decided to share some of its patents concerning fuel cell technology for free, hoping this will speed up the development of the infrastructure.


The Nikkei business daily reported the two companies intended to reach an agreement on the partnership soon.

Ad Loading...


Toyota and Mazda officials said nothing has been decided.

More Industry

Subwoofer in trunk of car.
Industryby Lauren LawrenceMay 26, 2026

Ownership Priorities are Shifting

A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.

Read More →
Man's hand holding gas pump in fuel tank of white car
Industryby Hannah MitchellMay 26, 2026

Pump Price Jump Calculated

ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.

Read More →
Graphic showing previous week's truck and SUV segment prices
Industryby StaffMay 20, 2026

Black Book: Weekly Market Update

Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.

Read More →
Ad Loading...
Photo of dealership sign with Toyota logo
Industryby Lauren LawrenceMay 19, 2026

Arkansas Auto Group Acquires First Indiana Rooftop

Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.

Read More →
Headshot photo of Antonio Filosa, Stellantis CEO
Industryby Hannah MitchellMay 19, 2026

Stellantis to Dive Into U.S. Lending

The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.

Read More →
Photo of the rear of a new BMW iX SUV
Industryby Hannah MitchellMay 12, 2026

New-Vehicle Prices Rise

With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.

Read More →
Ad Loading...
Graphic of car segments' results the previous week
Industryby StaffMay 12, 2026

Black Book: Weekly Market Update

Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.

Read More →
Graphic of last week's estimated used retail days to turn
Industryby StaffMay 6, 2026

Black Book: Weekly Market Update

Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.

Read More →
cargo ship with vehicles, at dock
Industryby Lauren LawrenceMay 5, 2026

EU Auto Association Urges Action

Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.

Read More →
Ad Loading...
two people working on a paper contract together
IndustryMay 1, 2026

Driving into the Super CFC Era

Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.

Read More →