Toyota Motor Sales Reports Steady Sales in April 2013
Torrance, Calif. – Toyota Motor Sales (TMS) U.S.A. Inc., reported April 2013 sales results of 176,160 units, a decrease of five percent on a daily selling rate (DSR) basis compared to the same period last year. Unadjusted for 25 selling days in April 2013 versus 24 in April 2012, TMS sales were down 1.1 percent over the year-ago month.
Toyota Division posted April total sales of 158,069 units, down 5.4 percent year-over-year on a DSR basis. Volume-wise, Toyota Division sales decreased 1.5 percent over April 2012.
“From an industry standpoint, continued retail sales growth indicates the underlying strength of the market, which is a great sign for the months ahead, especially with new products, low interest rates and plenty of pent up demand,” said Bill Fay, group vice president and general manager of Toyota Division. “Toyota’s two newest models – Avalon and RAV4 – continued to attract customers with double digit gains in April.”
Lexus reported April total sales of 18,091 units, down 1.0 percent on a DSR basis and up 3.1 percent by raw volume compared to the same period last year.
"With strong sales of our recently introduced LS and ES sedans, Lexus’ April sales were three percent higher than last year’s,” said Jeff Bracken, Lexus group vice president and general manager. “We also celebrated Earth Month by selling 3,145 of our five luxury hybrid models, which accounted for 17 percent of our monthly sales. Lexus now sells two out of every three luxury hybrids, making Lexus the clear luxury hybrid leader.”
Other Highlights:
• TMS retail sales up 4.3 percent
• Toyota Division is No. 1 retail brand for the second consecutive month
• All-new Avalon up 119.4 percent for best April since 2007
• Camry sales top 30,000 units for the fifth consecutive month
• Toyota Division truck sales of nearly 70,000 units, up 11.6 percent
• All-new RAV4 posted best-ever April sales of 18,541 units, up 22 percent
• Tacoma continued to lead its segment with sales of 12,971 units, up 19 percent
• Tundra sales of 8,276 units, up 14.6 percent
• Sienna sales of 9,948 units, up 5.3 percent
• Prius family remains hybrid volume leader with sales of 19,889 units
More Industry

Ownership Priorities are Shifting
A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.
Read More →
Pump Price Jump Calculated
ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.
Read More →
Black Book: Weekly Market Update
Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.
Read More →
Arkansas Auto Group Acquires First Indiana Rooftop
Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.
Read More →
Stellantis to Dive Into U.S. Lending
The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.
Read More →
New-Vehicle Prices Rise
With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
Read More →
Black Book: Weekly Market Update
Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.
Read More →
Black Book: Weekly Market Update
Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.
Read More →
EU Auto Association Urges Action
Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.
Read More →
Driving into the Super CFC Era
Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.
Read More →