P&A Providers & Administrators
MenuMENU
SearchSEARCH

Toyota Readies Aggressive U.S. Incentive Offer

March 2, 2010
2 min to read


DETROIT - Toyota Motor Corp. will roll out an aggressive incentive program for U.S. consumers in March, including zero-percent financing for five years and two-year free maintenance, a source briefed on the matter told Reuters.


The new incentives, which will start today and run through March, come as the world's biggest automaker attempts to connect with U.S. consumers after a storm of safety recalls that have damaged its reputation and cut into sales.

Ad Loading...


Toyota will offer zero-percent financing for 60 months on some 2010 model year vehicles, including its Camry and Corolla sedans and other vehicles involved in safety recalls, the source told Reuters.


Returning Toyota customers will also receive a complimentary two-year "Toyota Auto Care Premium Package" that includes oil changes and other maintenance services, the source said. Cash rebates ranging from $500 to $3,000 will also be offered depending on vehicles, the source added.


The person declined to be identified because the information has yet to be announced by Toyota.


On Monday, in what Toyota said was not a safety recall but a "limited service campaign," the automaker told dealers that an oil hose may leak on some vehicles with V-6 engines, including late-year models of the Toyota Camry, Avalon and RAV 4 as well as the Lexus 350 ES and 350 RX.


Owners will be told to bring their cars to dealers for a fix.

Ad Loading...


A Toyota spokeswoman said the company planned to announce a new incentive program when it releases its U.S. sales figures for February today. She declined to comment on the specifics.


The February sales results are expected to show Toyota took a significant hit from the safety crisis that has led to a recall of more than 8.5 million vehicles worldwide and suspension of sales on some models in the key U.S. market.


February Toyota U.S. sales will show a fall of 25 percent or more, according to Jesse Toprak, of Truecar.com. Edmunds.com forecast a 10 percent decline.


Toyota's U.S. sales dropped 16 percent in January, to the lowest level in more than a decade, after it shut down sales of about half of its inventory of vehicles including the Camry and Corolla.


Toyota saw its U.S. market share fall to 14 percent in January -- its lowest level since January 2006 -- from 17 percent for full-year 2009.

More Industry

Photo of the back of an electric Mercedes
Industryby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Photo of white Toyota car in front of dealership
Industryby Hannah MitchellJune 9, 2026

Auto Retail Families Get Out While the Getting’s Good

Kerrigan Advisors’ first-quarter Blue Sky Report shows a sharp uptick in buy-sell deals as more retailers take advantage of handsome values while seeking to escape market risk.

Read More →
daytime, front of car dealership Lexus of Vancouver
Industryby Lauren LawrenceJune 3, 2026

Holman Opens New Lexus Dealership

Located in the heart of Clark County, Lexus of Vancouver features a multi-level showroom, more than 30 service bays, an indoor drive for drop-off and pick-up and a fleet of courtesy vehicles.

Read More →
Ad Loading...
Subwoofer in trunk of car.
Industryby Lauren LawrenceMay 26, 2026

Ownership Priorities are Shifting

A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.

Read More →
Man's hand holding gas pump in fuel tank of white car
Industryby Hannah MitchellMay 26, 2026

Pump Price Jump Calculated

ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.

Read More →
Graphic showing previous week's truck and SUV segment prices
Industryby StaffMay 20, 2026

Black Book: Weekly Market Update

Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.

Read More →
Ad Loading...
Photo of dealership sign with Toyota logo
Industryby Lauren LawrenceMay 19, 2026

Arkansas Auto Group Acquires First Indiana Rooftop

Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.

Read More →
Headshot photo of Antonio Filosa, Stellantis CEO
Industryby Hannah MitchellMay 19, 2026

Stellantis to Dive Into U.S. Lending

The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.

Read More →
Photo of the rear of a new BMW iX SUV
Industryby Hannah MitchellMay 12, 2026

New-Vehicle Prices Rise

With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.

Read More →
Ad Loading...
Graphic of car segments' results the previous week
Industryby StaffMay 12, 2026

Black Book: Weekly Market Update

Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.

Read More →