P&A Providers & Administrators
MenuMENU
SearchSEARCH

Toyota Reduces N.A. Production Forecast, Source Says

March 23, 2010
2 min to read


TOKYO - Toyota Motor Corp. lowered its output forecast for North America this year by 60,000 vehicles in the wake of its recall-driven production and sales suspension, a source at a group company told Reuters.


The decline will be more than offset by an upward revision of 100,000 units in non-Japan markets, the person said. That would lift global production plans by about 1 percent to 7.57 million vehicles for 2010, the person said.

Ad Loading...


The world's biggest automaker had told its suppliers in December that it planned to produce 7.49 million vehicles in the 2010 calendar year, but will notify them of the latest revision, the source told Reuters on Tuesday. The person declined to be identified because Toyota does not make those plans public.


Fueled by subsidy-led demand for fuel-efficient cars in Japan, Toyota raised its domestic production plan by 40,000 units, the source said.


The new output figure, which excludes minivehicle unit Daihatsu Motor Co. and truck maker Hino Motors Ltd., would represent a 19 percent jump from 2009.


Toyota, like the rest of the industry, is counting on double-digit sales rises in China and India to make up for an expected fall in European car demand after government subsidies run out.


Toyota's North American production at wholly owned plants increased 85 percent this year through three weeks of March as the industry rebounds from last year's weakest demand in almost 30 years. Toyota's U.S. sales through February fell 12 percent from year-earlier levels, dragged down by the controversy surrounding its unintended acceleration recalls, in a market that's up 10 percent.

More Industry

Photo of the back of an electric Mercedes
Industryby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Photo of white Toyota car in front of dealership
Industryby Hannah MitchellJune 9, 2026

Auto Retail Families Get Out While the Getting’s Good

Kerrigan Advisors’ first-quarter Blue Sky Report shows a sharp uptick in buy-sell deals as more retailers take advantage of handsome values while seeking to escape market risk.

Read More →
daytime, front of car dealership Lexus of Vancouver
Industryby Lauren LawrenceJune 3, 2026

Holman Opens New Lexus Dealership

Located in the heart of Clark County, Lexus of Vancouver features a multi-level showroom, more than 30 service bays, an indoor drive for drop-off and pick-up and a fleet of courtesy vehicles.

Read More →
Ad Loading...
Subwoofer in trunk of car.
Industryby Lauren LawrenceMay 26, 2026

Ownership Priorities are Shifting

A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.

Read More →
Man's hand holding gas pump in fuel tank of white car
Industryby Hannah MitchellMay 26, 2026

Pump Price Jump Calculated

ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.

Read More →
Graphic showing previous week's truck and SUV segment prices
Industryby StaffMay 20, 2026

Black Book: Weekly Market Update

Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.

Read More →
Ad Loading...
Photo of dealership sign with Toyota logo
Industryby Lauren LawrenceMay 19, 2026

Arkansas Auto Group Acquires First Indiana Rooftop

Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.

Read More →
Headshot photo of Antonio Filosa, Stellantis CEO
Industryby Hannah MitchellMay 19, 2026

Stellantis to Dive Into U.S. Lending

The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.

Read More →
Photo of the rear of a new BMW iX SUV
Industryby Hannah MitchellMay 12, 2026

New-Vehicle Prices Rise

With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.

Read More →
Ad Loading...
Graphic of car segments' results the previous week
Industryby StaffMay 12, 2026

Black Book: Weekly Market Update

Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.

Read More →