Toyota Reduces N.A. Production Forecast, Source Says
TOKYO - Toyota Motor Corp. lowered its output forecast for North America this year by 60,000 vehicles in the wake of its recall-driven production and sales suspension, a source at a group company told Reuters.
The decline will be more than offset by an upward revision of 100,000 units in non-Japan markets, the person said. That would lift global production plans by about 1 percent to 7.57 million vehicles for 2010, the person said.
The world's biggest automaker had told its suppliers in December that it planned to produce 7.49 million vehicles in the 2010 calendar year, but will notify them of the latest revision, the source told Reuters on Tuesday. The person declined to be identified because Toyota does not make those plans public.
Fueled by subsidy-led demand for fuel-efficient cars in Japan, Toyota raised its domestic production plan by 40,000 units, the source said.
The new output figure, which excludes minivehicle unit Daihatsu Motor Co. and truck maker Hino Motors Ltd., would represent a 19 percent jump from 2009.
Toyota, like the rest of the industry, is counting on double-digit sales rises in China and India to make up for an expected fall in European car demand after government subsidies run out.
Toyota's North American production at wholly owned plants increased 85 percent this year through three weeks of March as the industry rebounds from last year's weakest demand in almost 30 years. Toyota's U.S. sales through February fell 12 percent from year-earlier levels, dragged down by the controversy surrounding its unintended acceleration recalls, in a market that's up 10 percent.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →