P&A Providers & Administrators
MenuMENU
SearchSEARCH

U.S. Auto Demand Falls to Weakest Level Since February

September 1, 2010
2 min to read


U.S. auto sales dropped to their weakest rate since February as most automakers posted sharp declines from a year earlier, when the U.S. cash-for-clunkers program fueled demand for new vehicles.


August's seasonally adjusted annual sales rate of 10.8 million units fell from 11.6 million in July and was well below analysts' forecasts, according to the Automotive News Data Center. Bloomberg News and Autodata Corp. separately pegged the August SAAR at about 11.5 million units.

Ad Loading...


After August sales tumbled 21 percent, industry sales are now up just 8 percent from 2009 levels, when demand hit a 27-year low.


“The car market and the overall economy are pretty weak,” said Joe Phillippi, principal of consulting firm AutoTrends in Short Hills, N.J. “Showroom traffic is down. We still have issues on the margin with some people not being able to get credit, and people are nervous.”


Ford Motor Co.'s August sales dropped 14 percent from a year ago -- when the ‘clunkers' program boosted sales 17 percent. General Motors Co. posted a 25 percent decline. While most automakers benefited from the ‘clunkers' program, GM suffered a 20 percent sales decline in August 2009 -- its first full month after exiting bankruptcy.


The cash-for-clunker program provided government cash incentives of $3,500 or $4,500 for consumers who traded in an older car or truck for a more fuel-efficient vehicle. The federal incentives helped U.S. auto sales end a 21-month skid in August 2009, rising a modest 1 percent above August 2008.


At Toyota Motor Corp., which racked up big sales numbers as a result of the ‘clunkers' program, August sales plunged 34 percent. The automaker's year-to-date sales are now off 1 percent.

Ad Loading...


“Toyota was expected to report a big year over year decline because it was one of the biggest beneficiaries of cash for clunkers last year, but this month's results are even worse than expected,” said Edmunds.com analyst Michelle Krebs. “Toyota still is suffering a hangover from its numerous recalls.”

More Industry

Smiling man working on a new car in a Honda manufacturing plant
Industry•by Hannah Mitchell•November 10, 2026

Honda Embraces Hybrid Fever

The automaker plans a new Ohio factory, along with investments in existing U.S. and Canadian plants, to significantly boost hybrid production here.

Read More →
Magnifying glass emphasizing the words “Social and Search” with various social media platform logos surrounding it.
Industry•by Lauren Lawrence•November 10, 2026

Dealerships Must Show Up Where It Matters

How car buyers find your dealership has fundamentally changed. New evidence reveals the importance of your presence on social media, Google search, and large language models.

Read More →
Line of like-new vehicles in outdoor lot
Industry•by Hannah Mitchell•November 3, 2026

CPO Sales Could Take Off in the Right Conditions

A recent Cox Automotive consumer survey reveals the size of an undertapped market for the vehicle segment given affordability pressures.

Read More →
Ad Loading...
Small black toy car on top of a map.
Industry•by Lauren Lawrence•November 3, 2026

Global Consumer Trends Diverge

Price remains a top consideration for U.S. car buyers, and they are the most brand-loyal consumers to established automakers, according to a new survey.

Read More →
Two men and one woman standing in front of blue walled Chevrolet dealership entrance.
Industry•by Hannah Mitchell•October 27, 2026

Badger State Dealership Gets New Owner

The longtime southern Wisconsin store moved from one area auto group to another, keeping the business in Dairyland.

Read More →
Two hands, one handing off set of keys to the other.
Industry•by Lauren Lawrence•October 27, 2026

The Cycle of Negative Equity

Third-quarter data shows consumers still rolling over debt and stretching loan terms, raising their risk of remaining underwater.

Read More →
Ad Loading...
Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →