USEA Appoints Greg Leonard CFO
ORLANDO, Fla. — Biweekly loan processing provider US Equity Advantage announced that Greg Leonard has joined its leadership team as CFO. Leonard has more than 30 years of financial, accounting, and leadership experience with both domestic and international companies, including serving as CFO for Hard Rock Café International, Signature Flight Support, and Floor & Décor Outlets of America.
Leonard is responsible for overseeing USEA’s finance and compliance departments where he will ensure the necessary resources and disciplines are in place to support the company’s continued growth in the automotive market. He will also work closely with state banking departments on the money transmission audits that occur annually with each of the 38 states where USEA holds a money transmitter license.
“Greg brings tremendous skills to our finance and compliance teams from his experience working with large and complex organizations,” said Robert Steenbergh, CEO of US Equity Advantage. “As US Equity Advantage continues to grow, we’ll be well positioned to meet our goals moving forward with Greg as CFO. He will also be very involved in helping to shape the strategic direction of the organization.”
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →