Used Prices to Drive New-Car Sales in Fourth Quarter, NADA Used Car Guide Predicts
MCLEAN - The NADA Used Car Guide said above average trade-in values for used cars should push car buyers into the new-vehicle market in the fourth quarter. Japanese automakers looking to recapture lost market share after the March 11 earthquake are also expected to provide a boost through increased incentive spending.
"Higher trade-in values will help facilitate new-vehicle purchases because car owners have an equity built into the deal, which they can use as a down payment," said Jonathan Banks, senior analyst with the Used Car Guide. "Higher used prices also will drive more car shoppers to choose new vehicles instead of used ones because monthly payments between a new and used purchase will be closer."
Trade-in values on many 3- to 5-year-old small cars are about 10 percent higher in September than a year ago, according to the NADA Used Car Guide. Banks believes used-car prices at the end of the year will still be higher than last year, but not at the levels during the peak in May and June when prices jumped 25 to 30 percent higher.
"We expect consumer demand for small and mid-size, fuel-efficient cars to shift from the used market to the new market in the fourth quarter," said Jonathan Banks, senior analyst with the Used Car Guide. "Automakers based in Japan will likely increase incentives to boost lost market share after the production disruptions from the earthquake and tsunami in March."
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →