Warrantech and Castrol Form Marketing, Administrative Alliance
BEDFORD, Texas - Warrantech Automotive, Inc., an independent provider of vehicle service contracts (VSCs) and after-market warranties, announced a new marketing and administration agreement with BP Lubricant’s USA/Castrol.
The new venture, Extended Care, is a VSC program that will be sold as an upgrade to their Castrol Oil Club memberships, which is provided free to vehicle buyers with the purchase of a new or pre-owned vehicle.
“This is another milestone for Warrantech,” said Joel San Antonio, CEO and president of Warrantech Corp., the parent company of Warrantech Automotive. “Castrol is the world’s leading supplier of synthetic lubricant products, and their decision to utilize Warrantech’s established marketing and administrative expertise is a testament to our ability to generate significant revenue for dealers, build a large following for an innovative loyalty program, and ensure customer satisfaction though superior claims management.”
Recently developed by BP Lubricants and Warrantech, Extended Care is a unique and innovative VSC wrap program. An insured program administered by Warrantech, Extended Care features an enhanced level of protection that wraps around the free Castrol Oil Club engine coverage.
Extended Care offers many benefits to Castrol customers and Castrol dealerships. Castrol Oil Club members have the option to purchase more comprehensive coverage such as a power train plan or full vehicle coverage, and all plans include benefits such as complementary or discounted Castrol oil changes for a defined period of time.
In addition, for the first three years of the contract, Extended Care offers a free reminder service to customers when it is time for an oil change. Another innovation of Extended Care is that dealerships earn oil rebate cash incentives with every agreement remitted.
Starting April 1, Warrantech now handles Castrol Oil Club registrations from dealerships as new members enroll in the program. Designed to help dealers retail more vehicles and get their buyers back into their service department, this innovative new program provides Castrol customers with greater peace of mind when purchasing a vehicle.
A free program for Castrol oil customers, membership is given at the time of a vehicle purchase at participating dealerships. Similar to the popular Castrol SYNTEC Oil Club that was introduced to users of synthetic lubricant products, club benefits now extend to the entire line of Castrol lubricant products.
Castrol Oil Club members get extended engine protection for up to 15 years or 350,000 miles, full 24/7 roadside assistance for eight years or 150,000 miles and one complimentary oil change or a Visa Gift Card reward with a paid Castrol oil change.
“We’ve been studying the Warrantech business model for some time,” noted Matt DiPaulo, trade marketing manager for Castrol. “Finding ways to better enhance profits and customer retention for dealers, through the use of innovative Castrol programs, is the reason we wanted to work with Warrantech.”
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