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News•Hannah Mitchell•June 23, 2026

Black, White and Gray

U.S. consumers have increasingly favored achromatic shades for their vehicles, though the trend seems to have plateaued, new research shows.

News•Staff•January 9, 2025

2024 saw shift in consumer preferences toward individuality, desire for stability.

News•Staff•May 30, 2024

Car colors have gotten a bit drab over the past two decades, research shows.

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News•Hannah Mitchell•June 23, 2026

U.S. consumers have increasingly favored achromatic shades for their vehicles, though the trend seems to have plateaued, new research shows.

News•Staff•January 9, 2025

2024 saw shift in consumer preferences toward individuality, desire for stability.

News•Staff•May 30, 2024

Car colors have gotten a bit drab over the past two decades, research shows.