Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

January U.S. Sales Seen as 'Good Sign' for 2011 Growth

January 22, 2011
3 min to read


U.S. auto sales in January are on track to outpace those from a year earlier, with retail sales overcoming a slight drop in fleet demand, J.D. Power and Associates said today.


“Typically January is a weak month because of the push to end the year on a high note, but the volume and selling rate has been slightly higher than average,” said Jeff Schuster, executive director of global forecasting.

Ad Loading...


“It's a good signal for where the year is going.”


Citing a slow but steady recovery in the U.S. economy, J.D. Power increased its forecast for retail sales this year to 10.5 million units, up from a previous estimate of 10.4 million, reported Automotive News. It also boosted its estimate for total vehicle sales to 13 million units, up from 12.8 million.


That would mark a 12 percent increase from last year's 11.6 million. That total reflected an 11 percent rise from the industry's 27-year low in 2009.


New light-vehicle retail sales will jump to 632,100 units, 23 percent higher than the same period last year, the market research firm said. January's seasonally adjusted annualized selling rate should reach 10 million units, almost 2 million units above January of last year but down from a 10.9 million retail SAAR in December, the company said.


Total vehicle sales will reach 794,500 units this month, up 14 percent from a year earlier, J.D. Power said. Fleet sales will account for 20 percent of that total.

Ad Loading...


“Last January's sales were driven by a replenishment of fleets, which were greatly depleted in 2009,” Schuster said.


In 2010, fleet sales represented 21 percent of all light-vehicle demand, he said.


J.D. Power said it expects North American vehicle production to rise 7 percent to 12.6 million vehicles in 2011.


The firm based its estimates on transaction data from more than 8,900 U.S. retail franchisees during the first 11 selling days of the month.


Edmunds.com CEO Jeremy Anwyl also released his sales estimates for January this week on his blog, Just to Clarify.

Ad Loading...


He expects retail sales of 702,000 units in January, or a SAAR of 10.6 million. He put overall January light-vehicle sales at 846,000 units, for a SAAR of 12.7 million. That would be the fourth straight month above 12 million.


Anwyl expects 17 percent of sales to come from fleet deliveries, down from a year earlier when fleet vehicles accounted for one-quarter of all sales.


“Last January saw unusual levels for restocking and possibly local governments ordering new fleet vehicles with stimulus dollars. So I don't think 25 percent is something we will repeat anytime soon,” Anwyl wrote. “But 17 percent seems low, as fleet sales are typically front loaded with a new year.”

More Industry

Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →
Bar graphic showing car segment activity for the previous week
Industryby StaffMarch 31, 2026

Black Book: Weekly Market Update

Last week's wholesale auction activity was stable, though buyers exercised selectivity as they focused on certain segments.

Read More →
Ad Loading...
gray background with white text that says Dealer Debrief 03/25/2026 with Lauren Lawrence. picture of a white woman (Lauren) with red hair
Industryby Lauren LawrenceMarch 25, 2026

Dealer Debrief: Safety, Supply & Partnership

In this week's Dealer Debrief, host Lauren Lawrence covers a new safety assessment, current inventory issues, and a new payables process for dealerships.

Read More →
Line chart depicting retail used-vehicle auction volume
Industryby StaffMarch 24, 2026

Black Book: Weekly Market Update

Both conversions and values were up last week, though business was spotty depending on the segment in question.

Read More →
red battery-electric vehicle using a Tesla Supercharging station
Industryby Lauren LawrenceMarch 24, 2026

Stellantis Expands Charging Network

Five of its brands now have greater access to battery-electric vehicle charging through Tesla’s Supercharger network across North America.

Read More →
Ad Loading...
blue subaru crosstrek in city with Save with SUVS text and Providers and Administrators logo
Industryby Lauren LawrenceMarch 17, 2026

Safety Drives Insurance Rates

Sixteen out of the 20 cheapest vehicles to insure in 2026 are SUVs, according to CarInsurance.com, largely because of their safety features and lower repair costs.

Read More →
Close-up photo of the front of a new-looking white car
Industryby Hannah MitchellMarch 17, 2026

New-Vehicle Shoppers Get Some Relief

Overall conditions in February tipped slightly in consumers’ favor as prices stayed high, granting a reprieve of sorts just before the war on Iran commenced and started to reverse the welcome trend.

Read More →
row of cars, used vehicle demand spikes, chart showing data spike, F&I and Showroom logo
Showroomby Lauren LawrenceMarch 11, 2026

Used Market Gains Speed

New-vehicle sales fell year-over-year for the fifth month in a row in February, making retail deliveries the slowest they’ve been since 2023, according to a CarGurus report.

Read More →
Ad Loading...
text reading Auto Loan Defaults Reach 2% on desk background with car keys, calculator, notepad, and toy car
Industryby Lauren LawrenceMarch 10, 2026

Auto Loan Defaults Measured Amid Inflation

According to LendingTree data, the average monthly auto loan payment was $540 in the fourth quarter, and the average credit score for those with a recorded default was 529.

Read More →