Protective’s Asset Protection Division took top honors in Auto Dealer Monthly’s 2011 Dealers’ Choice Award.

The St. Louis-based business unit scored more than 11 points above the average to earn its first-ever Diamond Award in the service contract category, beating out CNA National and JM&A Group, this year’s Platinum and Gold awardees, respectively, reported F&I and Showroom.

“We are honored to receive the 2011 Dealers’ Choice Award,” said Rick Kurtz, vice president of dealer sales for Protective’s Asset Protection Division, which was awarded the Gold Award in 2009. “I’d like to thank the 10,000 dealers who voted and recognized the contributions of our distribution partners and employees who directly and indirectly support our dealer customers.”

Since 2005, Auto Dealer Monthly has recognized the top rated vendors, suppliers and financing companies in the automotive industry.