SureSale Launches Dedicated Marketplace

VENICE, CA –- SureSale, a certified pre-owned marketing program, launched a dedicated certified marketplace and announced free express publishing of eligible-to-be-certified inventory through the SureSale Certified Marketplace. The SureSale Certified Marketplace, which is dedicated to showcasing vehicles up to 150,000 miles and 15 years of age, specifically targets the growing population of used vehicle shoppers who are looking for the assurance of (and who are willing to pay a premium for) a certified vehicle.

Industry data confirms that the certified marketplace is thriving and on track to surpass last year’'s sales. Meanwhile dealers who are certifying longer life vehicles are reporting turn rates that are over 60% faster than that of the average used vehicle and an additional 23% or $2,300 per-vehicle gross, on average. “The SureSale Certified Marketplace’s Express listings program allows dealers who are not yet participating in this market to ‘test the certified waters’. SureSale automatically publishes eligible-to-be-certified inventory across the marketplace,” said Jeffrey Schwartz, president and CEO of SureSale. The program displays certified eligible vehicles as ‘on-demand,’– meaning consumers can request certification, but dealers are under no obligation to provide it. –Dealers maintain complete control of the inventory.”

Schwartz pointed out that a huge certification gap exists in the industry between the small percentage of used vehicles eligible for OEM Certified Pre-Owned (CPO) programs and the approximately 30 million used vehicles sold each year. SureSale’'s mission is to help close this gap for dealers by expanding the range of vehicles eligible for certification on dealer lots, online marketplaces and remarketing channels.