TORRANCE, Calif. — The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

Voters must write in the name of each provider and score them in a number of areas related to performance, customer service, and the likelihood the voter would recommend each company to another dealer.

“This year’s winners include Dealers’ Choice Awards regulars as well as a number of new companies that have emerged as major players in a variety of categories,” said David Gesualdo, publisher of Auto Dealer Today and F&I and Showroom magazines. “But they all have one thing in common: They have earned the loyalty and praise of dealers, and they deserve our congratulations.”

The 2016 Dealer’s Choice Awards winners are:

New-Vehicle Lead

Used-Vehicle Lead
  • Diamond: Autotrader
  • Platinum:
  • Gold: CarsDirect
Special Finance Lead
  • Diamond: CarsDirect
  • Platinum: DealerLink
  • Gold: Auto Credit Express
Digital Marketing
  • Diamond: Digital Air Strike
  • Platinum: ELEAD1ONE
  • Gold: eBizAutos
Website Provider
  • Diamond: eBizAutos
  • Platinum: VinSolutions
  • Gold:
Chat Provider
  • Diamond: ActivEngage
  • Platinum: Client~ConneXion
  • Gold: Contact At Once!
Mobile Media
  • Diamond:
  • Platinum: eBizAutos
  • Gold: Dealer Synergy
Social Media Management
  • Diamond: Ally
  • Platinum: Naked Lime
  • Gold: DealerClickz
Reputation Management
  • Diamond: Dominion Dealer Solutions
  • Platinum: CDK Global
  • Gold (tie): DealerRefresh
  • Gold (tie): DMEautomotive
Direct Mail
  • Diamond: ProMax Unlimited
  • Platinum: Action Integrated
  • Gold: Strategic Marketing
Virtual BDC
  • Diamond: ELEAD1ONE
  • Platinum: DealerStrong
Online Inventory Listing Management
  • Diamond: Dominion Dealer Solutions
  • Platinum: eBizAutos
  • Gold: Auction123
Inventory Management
  • Diamond: Dealertrack
  • Platinum: vAuto
  • Gold: FirstLook Systems
Hiring and Recruitment
  • Diamond: GSFSGroup
  • Platinum: Hireology
Sales Training
  • Diamond: Ziegler SuperSystems
  • Platinum: Ally
  • Gold: Joe Verde Group
Internet Training
  • Diamond:
  • Platinum: Dealer Synergy
  • Gold: Ally
Compliance Training
  • Diamond: American Financial & Automotive Services (AFAS)
  • Platinum: United Development Systems Inc. (UDS)
  • Gold: Mosaic Compliance Services
F&I Training
  • Diamond: United Development Systems Inc. (UDS)
  • Platinum: American Financial & Automotive Services (AFAS)
  • Gold: Reahard & Associates
Special Finance Training
  • Diamond: DealerStrong
  • Platinum: NCM Associates
  • Gold: Ally
Fixed Ops Training
  • Diamond: DealerPro Service Solutions
  • Platinum: CDK Global
  • Gold: The Cardone Group
F&I Products
  • Diamond: IAS
  • Platinum: RoadVantage
  • Gold: National Auto Care
Service Contract
  • Diamond: CNA National
  • Platinum: Protective Asset Protection
  • Gold: AUL Corp.
Service Contract Reinsurance
  • Diamond: Portfolio
  • Platinum: GSFSGroup
  • Gold: CNA National
F&I Desking Software
  • Diamond: ProMax Unlimited
  • Platinum: Reynolds and Reynolds
  • Gold: Dealertrack
F&I Technology
  • Diamond: F&I Express
  • Platinum: MaximTrak
  • Gold: StoneEagle
  • Diamond: ProMax Unlimited
  • Platinum: ELEAD1ONE
  • Gold: Reynolds and Reynolds
  • Diamond: Dealertrack
  • Platinum: Reynolds and Reynolds
  • Gold: Auto/Mate
Data Mining
  • Diamond: ELEAD1ONE
  • Platinum: Dominion Dealer Solutions
  • Gold: AutoAlert
Online Auction for Purchasing Inventory
  • Diamond: Manheim
  • Platinum: SmartAuction
  • Gold: ADESA
Traditional Auction
  • Diamond: Manheim
  • Platinum: ADESA
Prime Captive Finance Company
  • Diamond: GM Financial
  • Platinum: Honda Financial Services
  • Gold: Toyota Financial Services
Prime Non-Captive Finance Company
  • Diamond: Ally
  • Platinum: Chase
  • Gold: Wells Fargo
Subprime Finance Company
  • Diamond: Wells Fargo
  • Platinum: Regional Acceptance
  • Gold: Capital One
Biweekly Payments
  • Diamond: U.S. Equity Advantage
  • Platinum: SMART Payment Plan
  • Gold: Economic Advantages Corp. (EAC)

More detail about this year’s awards will appear in a Special Awards Section in the July issue of Auto Dealer Today. The winners will be honored in a special ceremony in August at Industry Summit in Las Vegas.

For sponsorship opportunities, contact David Gesualdo via email or at (727) 947-4027.

About the author
Kate Spatafora

Kate Spatafora

Managing Editor

Kate Spatafora is the Associate Publisher for MG Business Media.

View Bio