P&A Providers & Administrators
MenuMENU
SearchSEARCH

The Warranty Group

January 23, 2014
2 min to read


Justin Thomas, Senior Vice President


Do you currently offer any powersports products? If so, which products do you offer?

Ad Loading...

The Warranty Group has been operating in the powersports industry across various parts of the world for nearly 25 years. In North America, the majority of our business is sourced directly through manufacturer and aggregator partnerships where we provide mechanical repair service contracts, guaranteed asset protection, theft protection, pre-paid maintenance plans and tire and wheel coverage.


How do you define powersports products – which kind of vehicles do you include?

While there has been some level of variation over the years, in our definition of a “powersports” vehicle, driven by the product application or a regulatory requirement, we traditionally have defined powersports to include all-terrain vehicles, utility vehicles, motorcycles, scooters, snowmobiles and personal watercraft.


How has the powersports market changed in the last 6-12 months?

2012 showed a slight increase over 2011 in terms of sales of motorcycles and all-terrain vehicles, but the past 12 months, however, have shown mixed sales results, with continued increases in new categories such as higher powered utility vehicles and side-by-sides. We have experienced continued growth with several of our partners due to a heightened focus on point of sale penetration. While the finance & insurance process as we think of it in the automotive industry is still underdeveloped within powersports as a whole, the dealers who have made it a priority have seen improvement and income gains.

Ad Loading...


Where do you see the powersports category as a whole going in 2014?

We believe the powersports industry will continue to expand and experience growth through 2014. Additionally, we believe as dealers continue to emphasize parts and accessories at point-of-sale, that manufacturers and third parties will create new products to cover these additional items that would typically fall outside the scope of a traditional service contract's coverage. We will also continue to watch how the evolution of electric motors and comparable technology may impact the industry in 2014 and beyond.


What are the top products for powersports today? How will that change in the next 12 months, if at all? Why?

We offer several ancillary products for powersports, however, mechanical repair service contracts still comprise the majority of our sales and revenue, as this is the main product offering proposed at the point of sale. Our expectation is that, so long as the finance & insurance process remains relatively concentrated to a smaller dealer universe, this will continue as a general rule, though we do see additional ancillary parts and accessory coverages making an entry, and potentially an additional emphasis on pre-paid maintenance.


Subscribe to Our Newsletter

More Industry

Subwoofer in trunk of car.
Industryby Lauren LawrenceMay 26, 2026

Ownership Priorities are Shifting

A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.

Read More →
Man's hand holding gas pump in fuel tank of white car
Industryby Hannah MitchellMay 26, 2026

Pump Price Jump Calculated

ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.

Read More →
Graphic showing previous week's truck and SUV segment prices
Industryby StaffMay 20, 2026

Black Book: Weekly Market Update

Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.

Read More →
Ad Loading...
Photo of dealership sign with Toyota logo
Industryby Lauren LawrenceMay 19, 2026

Arkansas Auto Group Acquires First Indiana Rooftop

Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.

Read More →
Headshot photo of Antonio Filosa, Stellantis CEO
Industryby Hannah MitchellMay 19, 2026

Stellantis to Dive Into U.S. Lending

The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.

Read More →
Photo of the rear of a new BMW iX SUV
Industryby Hannah MitchellMay 12, 2026

New-Vehicle Prices Rise

With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.

Read More →
Ad Loading...
Graphic of car segments' results the previous week
Industryby StaffMay 12, 2026

Black Book: Weekly Market Update

Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.

Read More →
Graphic of last week's estimated used retail days to turn
Industryby StaffMay 6, 2026

Black Book: Weekly Market Update

Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.

Read More →
cargo ship with vehicles, at dock
Industryby Lauren LawrenceMay 5, 2026

EU Auto Association Urges Action

Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.

Read More →
Ad Loading...
two people working on a paper contract together
IndustryMay 1, 2026

Driving into the Super CFC Era

Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.

Read More →