TOKYO – Assurant, Inc. (NYSE: AIZ), a global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, announced the acquisition of TRYGLE Co. Ltd. (“TRYGLE”), a software development company. The transaction accelerates Assurant’s ability to offer additional service offerings and technology solutions to help keep customers connected, optimizing their use of mobile devices, electronics and home appliances in everyday life.
Assurant’s acquisition of TRYGLE allows us to provide consumers with a new type of customer experience; one where the lifecycle of their consumer goods can be managed through an easy to use digital experience, from conducting pre-purchase research, to maximizing the ability to fully utilize the product, until ultimately replacing it with the next generation.
TRYGLE develops and operates a mobile phone app, Torisetsu. Torisetsu allows consumers to manage the lifecycle of their devices, and centrally organize digital technical manuals and instructions for all the products and devices in their connected home, on their smartphone, tablet or on the web. In addition, Torisetsu includes recent news and product reviews, providing easy access to this information anytime, anywhere. Consumers can easily register their home inventory to Torisetsu, which hosts over 300,000 products in the database. There is also the option to submit a request to TRYGLE to add products to the application if they are not already in the database.
“Assurant’s acquisition of TRYGLE allows us to provide consumers with a new type of customer experience; one where the lifecycle of their consumer goods can be managed through an easy to use digital experience, from conducting pre-purchase research, to maximizing the ability to fully utilize the product, until ultimately replacing it with the next generation,” said Junichi Fujimoto, president of Assurant Japan KK. “We are delighted that TRYGLE will be part of Assurant and we are confident that this will further boost our connected home strategy in Japan.”
Integrating other Assurant services, such as premium technical support and device protection programs, will help consumers get the most out of their products and keep their world connected through one industry leading application. This full customer experience solution will also enable Assurant’s clients to add new features to their existing apps to enhance their customer engagement programs.
“Globally, we continue to invest in expanding our connected lifestyle value chain. This investment in our capabilities demonstrates our commitment to be at the forefront of technology and services innovation and to develop market leading connected home solutions. We are combining the best of the innovative connected world solutions that Assurant brings to market with the best of related technologies in the Japanese market,” added Keith Meier, president, International at Assurant.
TRYGLE will continue to be led by Takeshi Tomimori and its current management team, who will join Assurant.
“We are excited to join Assurant, a leader in mobile device services and connected home products, with a proven track record and commitment to support the evolving needs of its clients and their customers,” said Takeshi Tomimori, president of TRYGLE. “We share the same vision of continuously finding ways to improve the customer experience. Torisetsu is continuing to grow rapidly with app downloads exceeding 1.4 million and the number of user registered products exceeding 5 million. Through our combined propositions, we will enhance our ability to deliver outstanding, innovative, customer focused products and services.”
