Automaker Favors Varied Auto Lineup to All EVs
Toyota Motor Corp. President Akio Toyoda says there is a silent majority who question whether automakers should pursue electric vehicles exclusively.

Toyota Motor Corp. President Akio Toyoda says there is a silent majority who question whether automakers should pursue electric vehicles exclusively.
IMAGE: Toyota
Toyota Motor Corp. President Akio Toyoda claims he’s among the auto industry’s silent majority who question whether automakers should pursue electric vehicles exclusively.
As automakers race ahead with large investments into EVs, challenges are mounting. Securing parts and raw materials for batteries has become an increasing problem. And some in the business question whether car buyers will transition to EVs as quickly as assumed as EV prices skyrocket.
“People involved in the auto industry are largely a silent majority,” Toyoda told reporters during a visit to Thailand. “That silent majority is wondering whether EVs are really OK to have as a single option. But they think it’s the trend so they can’t speak out loudly.”
Toyota is investing in a diversified vehicle lineup that includes hydrogen-powered vehicles and hybrids, which use both batteries and gas engines. This is in stark contrast to major competitors, such as General Motors and Honda Motor Co., both of which have set dates for when their lineups will be all electric.
Toyota sees hybrid technology as an important option as countries build out charging infrastructure. The automaker is also focusing on zero-emission vehicles powered by hydrogen.
“Because the right answer is still unclear, we shouldn’t limit ourselves to just one option,” Toyoda said.
Globally, automakers have pivoted to EVs and startups, such as Rivian Automotive and Lucid Group Inc., have moved into the fray. But this may be shortsighted as many legacy automakers have a broad base of consumers living in rural areas and in developing economies with unreliable electricity supplies.
J.D. Power research finds the market share for EVs in the U.S. has risen to 6.5% of the total new-car market. EV sales have grown faster in states like California, which have more EV options and consumers willing to make the switch.
Auto executives predict gas-powered and hybrid models will be part of the market for some time to come. “The coastal areas, the East and West Coast, that’s electrifying much quicker than the interior of the country,” said Jim Rowan, chief executive of Volvo Car AB.
Other Japanese automakers share Toyoda’s skepticism about a fully electric future. Mazda Motor Corp execs once questioned if EVs really were cleaner and expressed concerns that EV batteries were too big and expensive.
Nissan Motor Co. took a more cautious approach to EVs, waiting instead to see if EV demand would materialize. However, Nissan reported in 2021 plans to invest $14.7 billion to roll out new EV models. Now, Nissan CEO Makoto Uchida says the company may need to invest more money into EVs.
Still, Toyoda argues fully electric models aren’t the only way to reduce carbon emissions. He says hybrid vehicles sold in large volumes can deliver short-term impacts. “It’s about what can be done now,” he said.
Toyoda noted alternatives to EVs, such as hydrogen-powered vehicles, were getting a warmer reception from government officials, members of the media and others involved in the auto industry.
“Two years ago, I was the only person making these kinds of statements,” he said.
In 2021, Toyota revealed plans to invest $35 billion on its EV lineup through 2030. The automaker also has made sizable investments in EV manufacturing capacity in the U.S. since then.
Originally posted on Auto Dealer Today
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →