P&A Providers & Administrators
MenuMENU
SearchSEARCH

Brands Ranked on Hyper-Loyal Followers

A few stand out when it comes to the submarket of owners who keep their cars a very long time.

October 28, 2024
Brands Ranked on Hyper-Loyal Followers

More long-term owners keep the hybrid Toyota Highlander than any other model, according to the research.

Credit:

Toyota

2 min to read


Some car owners don’t need the latest and greatest when it comes to their wheels. In fact, a subset keep theirs 15 years or more.

Online auto search engine and research site iSeeCars.com took a close look at infrequent traders to find which vehicle models inspire the most loyalty. The analysis produced a list dominated by one brand.

Ad Loading...

Based on the percentage of owners who keep their cars 15 years or more, Toyota comes out on top with seven models on the list, including the top five. The Highlander Hybrid inspires the most allegiance, 7% of its original owners keeping it at least 15 years.

The Japanese automaker’s other models on the loyalty ranking are, in ranked order, the Camry Hybrid, the nonhybrid Highlander, the Tacoma, Prius, RAV4 and Tundra.

In fact, the list of 13 models is all Japanese brands except for one by a U.S.-based automaker: the Ford Escape Hybrid. The others are from Toyota’s luxury line, Lexus, and Honda, Nissan and Subaru.

The preponderance of hybrids on the list suggests their higher fuel efficiency and lower operating costs help make them keepers, iSeeCars said. The company said earlier research it conducted found overall average new-car ownership lasts about eight years, meaning long-termers keep their rides twice that.

“The functional, high-value nature of these models aligns with long-term ownership,” said Executive Analyst Karl Brauer in a press release on the study. “If you’re keeping a car for 15 or more years you want reliability, practicality, and fuel efficiency, traits all of these cars offer.” 

Ad Loading...

IseeCars also ranked brands, SUVs and pickups based on their hyper-loyal followings. Mazda and Hyundai made the brands list in fourth and fifth places, respectively, though they’re not represented on the individual model ranking.

LEARN MORE: How to Improve Retention, Defection and Conquests

 

 

 

 

Originally posted on Auto Dealer Today

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →