Chrysler Creates Vehicle Information Apps
DETROIT - Chrysler Group is getting ready to debut a free smart phone application to give consumers mobile access to vehicle operation information typically contained in owner’s manuals, reported Automotive News.
The application will be available on June 19 for the automaker’s all-new 2011 Jeep Grand Cherokee scheduled to roll into dealerships this summer.
Pietro Gorlier, Mopar CEO, said the application will be downloadable on Apple iPhones first and on Blackberry and Android mobile devices in the near future.Applications will be available for “select” Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles going forward, said Chrysler spokesman Bryan Zvibleman.
“In addition to providing general vehicle information, we are creating a new on-demand channel of communication with our customers to communicate about our brands, vehicles and customer service,” Gorlier said in a Web chat today.
The new application will provide access to vehicle operation, maintenance and warranty information. It also offers video demonstration of product features, connections to the brand’s social media sites, and access to customer assistance and 24-hour road-side assistance.
The application is only for new vehicles, but the company “will consider” applications for older vehicles, Gorlier said. Applications will be available only in the United States. Similar technology is being developed for the Canadian market.
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →