Consideration of Chinese Brands Differs With Age
Poll finds youngest consumers would consider the cars if they were sold in the U.S.

Some survey respondents said assembly of Chinese auto brands in the U.S., if that ever happened, would increase their chances of buying them.
Pixabay/wal_172619
Few Chinese cars are sold in the U.S., and many consumers here say they wouldn’t buy one anyway, but interest rises among younger generations.
A survey by California-based automotive industry data provider and product consultant AutoPacific found that 76% of consumers younger than 40 would consider a Chinese brand, despite privacy concerns. That’s compared to just 26% of respondents 60 and older.
The poll drew almost 800 participants ages 18 to 80.
Cars made in China are subject to high U.S. tariffs, and some members of Congress are calling for an outright ban on their import. Chinese brands are not sold here at all.
If they ever are, younger consumers appear to be open to buying them, according to the survey. They still indicated they’d be concerned about their privacy if they did so. Of those younger than 40, 73% said privacy concerns would be on their minds when considering buying Chinese.
“Privacy concerns about Chinese-brand vehicles are likely to eventually subside given that most of the connected smartphones, smart watches, laptops, connected home devices we are comfortable using every day are in fact manufactured in China,” said AutoPacific President and Chief Analyst Ed Kim in a report on the survey findings.
Some respondents said that assembly of Chinese auto brands in the U.S., if that ever happened, would increase their chances of buying them, including 39% of the youngest respondents.
Originally posted on Auto Dealer Today
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →