Crosswalks Lights Keep Pedestrians Safer
Study found the addition makes drivers much more likely to stop in otherwise low-lighted areas.

The study found flashing yellow lights combined with an illuminated crosswalk resulted in more driver yielding to pedestrians.
Pexels/Jenkin Shen
Lighted crosswalks appear to be safer for pedestrians, a new report says.
Drivers are more than three times as apt to yield to pedestrians in illuminated crosswalks in areas with few streetlights as opposed to unlighted crosswalks, according to the Insurance Institute for Highway Safety.
The finding is significant because statistics show most pedestrian deaths in auto collisions are after dark; IIHS says approximately 75% of such fatalities happened in those conditions in 2022.
“These results show that simple changes can have a dramatic impact on pedestrian safety,” IIHS President David Harkey said in a press release on the study. “When drivers are yielding, pedestrians aren’t dying.”
The nonprofit group worked with Western Michigan University to study different lighting at a four-way intersection, two T intersections, and a midblock spot, all without traffic signals or stop signs. They tested various types of lighting at the crosswalks to observe how drivers responded.
The study found that all types of lighting increased yielding to pedestrians but that the combination of flashing lights and lighting triggered by the pedestrian before walking into the crosswalks was the most effective. In fact, the combination made drivers 13 times as likely to yield to pedestrians.
“These results show that crosswalk lighting and flashing beacons make pedestrians substantially safer in poorly lit areas,” said study author Wen Hu, IIHS senior research transportation engineer. “Along with lower speed limits and road designs that discourage speeding, these simple solutions have the potential to reduce pedestrian injuries and fatalities.”
Originally posted on Auto Dealer Today
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →