Daimler Financial Services Changes Leadership in Americas Region
FARMINGTON HILLS, Mich. — Daimler Financial Services made executive changes to the company in conjunction with the appointment of Klaus Entenmann, formerly president and CEO of the Americas region, to chairman of Daimler Financial Services AG in Berlin.
Franz Reiner, formerly head of Mercedes-Benz Financial USA, is the new president and CEO of Daimler Financial Services and becomes a board of management member of Daimler Financial Services AG, responsible for the Americas and reporting to Entenmann.
Richard Howard, formerly vice president Daimler Truck Financial USA and regional head Latin America, is also appointed a board of management member responsible for region Africa, Asia/Pacific (AAP), effective Jan. 1, 2010, reporting to Entenmann.
In other changes across the Americas Region, the following executives now report to Reiner in their new responsibilities:
Juergen Rochert, formerly managing director of Daimler Financial Services Mexico, became Director Daimler Truck Financial USA effective Jan. 1, 2010, succeeding Richard Howard.
Dietmar Exler, formerly director operations Europe and operations Mercedes-Benz Bank AG, became director of Mercedes-Benz Financial USA effective Feb. 1, 2010, succeeding Reiner.
Yvonne Rosslenbroich, formerly managing director of Mercedes-Benz Financiera Argentina, was promoted to managing director of Daimler Financial Services Mexico effective Jan. 1, 2010, succeeding Juergen Rochert.
Christian Schueler, most recently executive assistant to the chairman of Daimler Financial Services AG, became managing director of Mercedes-Benz Financiera Argentina effective Jan. 1, 2010, succeeding Yvonne Rosslenbroich.
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →