Fields: U.S. Ford Revenues Up in Q1
Detroit - Ford Americas President Mark Fields said the automaker made more money from car and truck sales in the United States in the first quarter than it did during the same period last year, The Detroit News reported.
"Not only did we have balanced share growth, but year-over-year, our incentives were down and our revenue was up," he said, though he declined to provide specific figures because the company is in its quiet period.
Ford Motor Co.'s share of the U.S. market increased 2.7 percentage points in the first quarter of the year.
"The last time we had a share increase that big for a quarter was in 1977," said Fields, speaking to reporters this morning after a speech at the Automotive Industry Breakfast sponsored by Dawda Mann Counselors at Law. "I did some research. 'Saturday Night Fever' was just being launched in theaters, along with 'Close Encounters of the Third Kind.' So it's been a long time."
Fields said the automaker will provide full financial details in its upcoming earnings call, but said Ford will continue to make money.
"Our intent for this year is to be profitable in North America, profitable in automotive, and profitable as a company," he said.
Ford surprised Wall Street with a $2.7 billion profit last year after a record loss of nearly $14.7 billion in 2008.
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →