MENU
SEARCHAutomaker launches electric bicycles tied to two of its legacy brands.
The anniversary-edition of the Mustang e-bike will be sold through Ford dealers.
Ford
It looks like Ford dealers may be switching to two wheels for some sales.
As Ford downshifts its electric vehicle production due to subdued demand, it's introduced two electric bicycles inspired by the Mustang and the Bronco, both of which it launched in the 1960s.
In a partnership with e-bike maker N+, the Detroit-area automaker launched the Bronco eBike and two Mustang electric bikes, one a limited-edition 60th anniversary model to celebrate the milestone of its car namesake.
A press release on the new bicycles indicates the anniversary Mustang model will be sold exclusively through Ford dealerships. The other models are being sold only online at www.ford-bikes.com.
“We know the passion and thrill that gets unlocked when people get behind the wheel of a Bronco and Mustang,” said Ford Global Brand Licensing Manager Tyler Hill in the release. “These new eBikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.”
The Bronco model, in a nod to its SUV counterpart, is designed for any type of terrain and has a “motorcycle-inspired” seat. Its manufacturer suggested retail price is $4,500, with a $390 option for alternative colors.
Ford says the Mustang features sportscar-like handling. It starts at $4,000 and has the same color option add-on.
The automaker said deliveries are scheduled to take place this year.
N+ styles itself as a “micromobility” innovator.
“We believe Micromobility will go the same way as the motor vehicle over the last 100 years, inspiring the creation of famous marques such as the Ford Mustang, Mercedes-AMG, McLaren F1,” it says on its website, “iconic performance cars from brands that were motivated by a passion for driving performance.”
It says it partners with Formula One race teams to apply their vehicles’ technologies to its e-bikes, including Mercedes-branded models.
Originally posted on Auto Dealer Today
Wholesale auto conversion rates dropped slightly as auction buyers proved picky last week, analysts observed.
Read More →
Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.
Read More →
Expanding Midwest automotive group picks up three stores as part of the robust transaction activity early this year.
Read More →
Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.
Read More →
Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.
Read More →
The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.
Read More →
Last week's wholesale automotive auction activity continued in a healthy mode, though buyers practiced selectivity.
Read More →
CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.
Read More →
JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.
Read More →
Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.
Read More →