FordDirect Partners with CarNow
CarNow’s digital retailing and messaging tools are now available to all US Ford dealers and Lincoln retailers.
CarNow technology helps dealerships deliver enhanced customer journeys and drive business growth.
IMAGE: CarNow
CarNow, a dealer retailing system in the automotive industry, has been selected as a FordDirect program partner, empowering Ford dealers and Lincoln retailers to leverage its digital retailing and messaging solutions for more personalized and connected end-to-end customer experiences.
“We are honored to have been chosen by FordDirect,” said CarNow OEM Director Roxanne Dersa. “Our team is committed to supporting Ford dealers and Lincoln retailers across the country in establishing seamless connections with their customers. Through our solutions, dealerships can engage with customers at their convenience using any channel or device. This partnership is a strong step toward delivering seamless customer experiences throughout the automotive retail journey.”
CarNow’s technology offers access to its comprehensive Real-Time Retail platform and Real-Time Messaging solutions, which allow dealerships to deliver enhanced customer journeys and drive business growth.
“We are excited for CarNow to be named as a new partner within the FordDirect program,” said Eric Dunlap, Internet Director at Five Star Ford. “Their comprehensive offerings are a valuable resource for our dealership, and we look forward to leveraging the full power of their platform from within the FordDirect program. This will help us establish stronger connections with car shoppers and better meet their evolving needs.”
CarNow’s full Real-Time Retail platform, including all Real-Time Messaging solutions, are now available in-program to all U.S. Ford dealers and Lincoln retailers. To learn more about CarNow’s technology, visit www.CarNow.com.
Originally posted on Auto Dealer Today
More Industry
Badger State Dealership Gets New Owner
The longtime southern Wisconsin store moved from one area auto group to another, keeping the business in Dairyland.
Read More →
The Cycle of Negative Equity
Third-quarter data shows consumers still rolling over debt and stretching loan terms, raising their risk of remaining underwater.
Read More →
Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →