Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

GM Looks to Augment Reality with Next-gen Windshield Display Technology

March 18, 2010
2 min to read


General Motors continues to develop next-generation technologies that indicate a more forward-thinking approach for the once sluggish company. Last month it was a humanoid robot; this month it's a next-generation windshield designed to augment a driver's reality, MLive.com reported.


The automaker announced yesterday it's Warren, Mich.-based research team is working with several universities on a futuristic head-up-display windshield that uses night vision, navigation and camera-based sensor technologies to improve driver visibility and object detection.

Ad Loading...


In other words, the technology projects objects a driver might not see onto a full-size windshield.


“Let’s say you’re driving in fog, we could use the vehicle’s infrared cameras to identify where the edge of the road is and the lasers could ‘paint’ the edge of the road onto the windshield so the driver knows where the edge of the road is,” explained Thomas Seder, GM's group lab manager for research and development.


HUD systems have been around for decades, but GM's is the first to turn the entire windshield into a display. It does so by coating the glass with a series of transparent phosphors which emit visible light when excited by a compact laser beam.


Additionally, the automaker says the HUD system could be combined with automated sign-reading technology to alert drivers of speed limits, impending construction and other potential problems on the road ahead.


GM is still developing the system and has not yet targeted it for production but says some of the supporting technology could end up in vehicles in the near-term future.

More Industry

text reading Auto Loan Defaults Reach 2% on desk background with car keys, calculator, notepad, and toy car
Industryby Lauren LawrenceMarch 10, 2026

Auto Loan Defaults Measured Amid Inflation

According to LendingTree data, the average monthly auto loan payment was $540 in the fourth quarter, and the average credit score for those with a recorded default was 529.

Read More →
Photo of rear of electric 2026 Mercedes VLE
Industryby Hannah MitchellMarch 10, 2026

No End in Sight for Vehicle Inflation

The February average transaction price was well above a three-year average annual bump, but Cox analysts consider today’s prices to be on the normal side.

Read More →
Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 3, 2026

Auto Dealers Cautiously Hopeful

Though traffic and profits were down in the first quarter, normally optimistic franchisees and independents saw dim current conditions while holding out visions of healthy spring sales.

Read More →
Industryby StaffMarch 3, 2026

Black Book: Weekly Market Update

Conversions picked up last week at wholesale vehicle auctions, according to the market observer, as the spring shopping season appeared to begin.

Read More →
white Audi car in a service bay
Industryby Lauren LawrenceMarch 3, 2026

Recall Service Reaches Milestone

Eight state DMVs participate in the Vehicle Recall Search Service created by Carfax and the Alliance for Automotive Innovation to reduce the number of unaddressed vehicle recall repairs.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Summit Updatesby StaffMarch 2, 2026

Enhance Your Dealer's F&I Workflow at Agent Summit

This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →