GM Studying Voice Assistant Feature
General Motors is looking into the prospect of a voice assistant à la Alexa or Siri in future models.

General Motors is looking into the prospect of a voice assistant à la Alexa or Siri in future models.
IMAGE: Pexels
General Motors is looking into the prospect of a voice assistant à la Alexa or Siri in future models, the Detroit Free Press reported, citing an interview with CEO Mary Barra by a Fox Business anchor.
Barra said an artificial-intelligence-operated assistant would “make your car better as you own it.”
A GM spokesman told the publication that the Detroit-based automaker has no specific plans to introduce such a feature but said its software engineers are studying the concept.
“It’s one of many things we can put on the vehicle,” Barra said in the TV interview. “The vehicle really is a software platform and starting in 2019, General Motors started rolling out vehicles where you could do over-the-air updates for almost every module in the vehicle.”
“Infotainment” features, such as voice assistants, have been among the vehicle features consumers have made the most complaints about. J.D. Power’s recent annual U.S. Vehicle Dependability Study found they remained the biggest problem area among studied models, with an average of about 50 problems per 100 vehicles, nearly twice as many as the next most problematic category of exterior.
DIG DEEPER: New CarPlay Software Advances Apple's Dashboard Capabilities
Originally posted on Auto Dealer Today
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →