Gubagoo, a provider of digital retailing and conversational commerce for automotive dealerships, integrated with Kelly Blue Book Instant Cash Offer, allowing dealerships using Gubagoo’s Virtual Retailing to provide guaranteed trade-in valuations, ensuing the deal a customer sees online won't change when he or she visits the store.

“It’s clear that both parties want a guaranteed trade-in amount for the vehicle in question. For dealerships, it eliminates a source of friction in the sales process; and for the customer, it ensures there are no changes or surprises when they get to the store,” said Gubagoo President Brad Title.

“The integration between Gubagoo Virtual Retailing and KBB ICO seamlessly allows dealers to infuse that level of service directly into the online buying process, and is another example of our continued investment into unifying the in-store and online experience for both car buyers and sellers in today’s evolving landscape.”

With the integration, Gubagoo once more enhances the flexibility of its Virtual Retailing platform, further cementing it as a critical component in supporting all types of buyers, whether they are online, in-store or a combination of both.