P&A Providers & Administrators
MenuMENU
SearchSEARCH

Honda’s First EV SUV Coming Up

Made at GM plant, Japanese carmaker says it’s the prelude to an electrified future.

September 29, 2023
Honda’s First EV SUV Coming Up

Deliveries of the midsize SUV are scheduled to start early next year, and its starting price will be in the upper $40,000s.

IMAGE: Honda

1 min to read


Honda will launch its first all-electric sports-utility vehicle next year after co-developing the model with General Motors.

Named the Prologue, which it says speaks to the first chapter in an EV future, the SUV will have an estimated range between fast battery charges of 300 miles, Honda says.

Ad Loading...

Deliveries of the midsize SUV are scheduled to start early next year, and its starting price will be in the upper $40,000s.

“The arrival of the all-new Honda Prologue is a pivotal moment for the brand as Honda begins the transition to our zero-emissions future,” said Lance Woelfer, assistant vice president of Honda National Auto Sales, American Honda, in a press release.

Woelfer said the Prologue will be an entry toward a zero-emissions lineup in North America by 2040 and that it will launch 30 new EVs by 2030 with a goal of 2 million in worldwide EV sales. It said its Marysville Auto Plant in Ohio, where it started U.S. production in 1982, will be its first U.S. plant to switch to EV manufacture.

The model will be available in front-wheel and all-wheel drives and three trim levels.

The SUV will also debut a new Honda name badge design, a “stylized typeface that captures the modern and clean design of Prologue.”

Ad Loading...

Originally posted on Auto Dealer Today

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →