P&A Providers & Administrators
MenuMENU
SearchSEARCH

Hyundai, Kia and Subaru Report Sales Jump

Improved inventory levels and higher retailing cited for the sales boost.

March 1, 2023
Hyundai, Kia and Subaru Report Sales Jump

Many automakers report  increased sales as February sales numbers roll in.

Credit:

Antoni Shkraba

2 min to read


February marked the seventh consecutive month that U.S. sales grew for Hyundai, Kia and Subaru, with improved inventory and higher retailing cited for the sales boost.

Not all automakers shared the same tale. Toyota Motor Corp. saw sales volume drop for the second month in a row because of constrained supplies.

Ad Loading...

February sales slipped 2.4% at Toyota Motor, with volume off 3.6% for the Toyota division but rising 6.1% for Lexus, after 12 consecutive monthly declines for the luxury brand.

The Japanese automaker’s top sellers posted mixed results in February.

  • Camry, up 55%

  • Corolla, up 7.7%

  • RAV4, down 13%

  • 4Runner, down 50%

  • Highlander, down 18%

  • Tundra and Tacoma, up 20%

Toyota reported 132,181 cars and lights trucks in U.S. dealer inventory, at ports or in transit at the close of February. That's up slightly from 130,315 at the end of January and 110,674 in 2021.

Hyundai deliveries rose 8.8% to a record 57,044 for February. Retail sales rose 1% to 52,932, and fleet comprised 7% of overall volume.

Ad Loading...

Hyundai closed February with 54,156 vehicles in U.S. inventory, up 20% from 45,158 at the close of January and 190% from 18,621 in 2022.

Kia also saw record volumes in February. The automaker reported a 24% increase in sales volume at 60,859. It saw major gains for the Forte, Sportage, Sorento, Telluride and Carnival models.

Subaru’s February volume rose 2.1%,  while Mazda deliveries rose 8.8% in February, marking the company’s fifth consecutive monthly increase. Mazda reported a 20-day supply of vehicles, or 24,215 cars and light trucks.

Genesis also set a February sales record, with U.S. sales increasing 21% to 4,208, including higher crossover and GV60 electric crossover deliveries.

U.S. light-vehicle sales are forecasted to rise 3.9% to 7.2% in February, according to analysis by J.D. Power-LMC Automotive, Cox Automotive, TrueCar and S&P Global Mobility. The analysts predict higher fleet deliveries will offset flatter retail volume.

Ad Loading...

J.D. Power expects February fleet shipments to hit 209,200, a 54% year-over-year increase, J.D. Power estimates. The analyst predicts fleet sales will represent 19% of total light-vehicle volume.  

Honda Motor Co., Ford Motor Co. and Volvo will report results later this week. The remaining automakers report U.S. sales quarterly.

Originally posted on Auto Dealer Today

More Industry

Kia Niro SUV in gold color parked outdoors
Industryby Hannah MitchellSeptember 1, 2026

Kia Closes Out Summer With a Bang

Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.

Read More →
Outside of Auto Park Ford dealership
Industryby Lauren LawrenceSeptember 1, 2026

Indiana Dealership Changes Hands

A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.

Read More →
Three men standing in front of two classic cars handing off gift.
Industryby Hannah MitchellAugust 25, 2026

Texas Dealership No Longer in the Family

The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.

Read More →
Ad Loading...
Outside of modern car dealership “Genesis of San Bruno
Industryby Lauren LawrenceAugust 25, 2026

Genesis Grows California Presence

The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.

Read More →
Red Honda Civic hybrid sedan on two lane road with green hills in background
Industryby Hannah MitchellAugust 21, 2026

August Auto Sales a Mixed Bag

An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.

Read More →
EV charger inserted into dark-colored car port
Industryby Hannah MitchellAugust 18, 2026

EV Market Humming Along

July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.

Read More →
Ad Loading...
car in background with hand giving a thumbs up in front
Industryby Lauren LawrenceAugust 14, 2026

Auto Loan Delinquency Rates Stabilize

Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.

Read More →
blue sky, yellow and orange rollercoaster with riders going up an incline
Industryby Lauren LawrenceAugust 12, 2026

EV Sales Recover in Q2

The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.

Read More →
Photo of blue Toyota Prius parked next to body of water with city skyline in background
Industryby Hannah MitchellAugust 5, 2026

The Cheapest Hybrids to Fuel

The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.

Read More →
Ad Loading...
white SUV parked in front of a body of water with a gray sky background
Industryby Lauren LawrenceAugust 5, 2026

Hybrids and SUVs Gaining Ground

The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.

Read More →