Infiniti Accelerates Product Overhaul, Showroom Redo
Strategies aims to help US dealers increase sales to 100,000 vehicles by mid-decade.

Infiniti Americas will invest dealers and enlist their help in heightening the customer experience.
Pixabay
Infiniti hopes to emerge from a multiyear slump in the U.S. with a major product overhaul and showroom redo.
The Japanese automaker’s comeback plan aims to help U.S. dealers increase sales to 100,000 vehicles by mid-decade, over twice the 46,619 the company sold in 2022.
The brand's growth depends on successfully implementing an ambitious product overhaul that will introduce four new or redesigned models, including two electric vehicles, by 2027. But before those vehicles roll off the line, a showroom redo will take place.
During a meeting in Los Angeles, approximately 200 Infiniti retailers from North America were given a sneak peek at what's to come, including a Japanese-inspired store redesign and fresh branding.
At the meeting, Infiniti Motor Co.’s incoming chief Jose Roman, Nissan Motor Co. global design head Alfonso Albaisa and Nissan Americas Chairperson Jeremie Papin assured retailers that the franchise has a future. And Nissan North America's sales and marketing chief, Michael Colleran, stressed Infiniti is a top priority and pledged to increase product and content differentiation between Infiniti and Nissan.
To get there, Infiniti promises to add both content and technology to boost transaction prices and profitability.
The automaker's product roadmap also includes expansion into new markets.
On the product side, global design head Albaisa and Infiniti brand design head Taisuke Nakamura showed dealers a redesigned QX80 SUV, a new two-row gasoline-powered midsize crossover, and a pair of battery-powered models.
The third-generation QX80 will arrive next summer with a $100,000-plus sticker price. Infiniti informed dealers that approximately 75% of buyers for the big SUV would be new to the brand.
The new QX80 will feature a fuel-efficient twin-turbocharged six-cylinder engine that pumps out 450 horsepower. The three-row SUV also offers:
A prominent grille
Recessed door handles
Ultra-slim headlights and taillights
An air suspension system that automatically adjusts height for easy ingress and egress
A 24-inch display that stretches the length of the dashboard
Front and rear touchscreens for climate control
The QX80 also comes loaded with connectivity, safety and driver-assistance technology. Its in-cabin sensors can detect occupants' body temperature and adjust air conditioning automatically.
Infiniti also plans to add a two-row midsize crossover, the QX65, in 2025 to compete with the Lexus RX, which sold over 96,000 vehicles in 2022. Built on Infiniti's best-selling QX60 platform, the QX65 sports a sharply raked rear window, protruding shark fin-like taillights, and the QX80's large grille.
However, Infiniti won’t bring a battery-powered model to market until the second half of the decade. The automaker sees demand for gasoline-powered vehicles continuing as consumers gradually warm to EVs and battery technology costs decline.
The first all-electric Infiniti is expected to hit dealership showrooms in late 2026. The sporty sedan will feature a longer wheelbase than the discontinued Q70, shorter overhangs, and a new headlight and taillight design.
Originally posted on Auto Dealer Today
More Product & Technology

Car Karaoke Gets Official Platform
The in-vehicle karaoke and sing-along platform by Samsung arm is meant to add traveling enjoyment safely in technology that automakers can tailor to their specific needs.
Read More →
Kia Embraces Clean Energy
A Kia Georgia partnership combines weather protection and renewable energy in a new solar canopy system at Kia’s West Point facility.
Read More →
Honda-Sony Venture Dismantled
For nearly four years, the companies had worked toward the launch of the electric-vehicle brand’s first two models, but the shifting EV market scuttled the plans.
Read More →
Wireless EV Charging is on the Horizon
In what Porsche says is an industry first, its 2026 Cayenne is joining the automaker’s electric SUV lineup with an optional inductive charging system that can be purchased with the vehicle.
Read More →
EV Battery Cycle Life at Risk
Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.
Read More →
Automaker Increases Parts Recycling
Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.
Read More →
Charging Challenges
An annual J.D. Power study finds eroding home EV charging contentment, though there are ways owners can boost theirs. The firm sees auto dealers playing a role.
Read More →
Safety Drives Insurance Rates
Sixteen out of the 20 cheapest vehicles to insure in 2026 are SUVs, according to CarInsurance.com, largely because of their safety features and lower repair costs.
Read More →
Report Finds Year-End F&I Strength
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
AAMS Training and Mosaic Compliance Services Merge
The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.
Read More →