June, Q2 Sales Surge on Pent-Up Demand
Forecasts show high interest rates, prices still not dampening volume.

June’s seasonally adjusted annual rate is 15.8 million, well above 12.9 million a year earlier.
IMAGE: Pexels/Akshay Shende
June and second-quarter new-vehicle sales forecast show business was brisk and easily exceeded volume a year earlier, according to joint tallies by J.D. Power and GlobalData
Retail and nonretail sales combined will total nearly 1.4 million units in June, up 23% year-over-year, and 4.1 million for the quarter, up 18%, according to the forecast.
June’s seasonally adjusted annual rate is 15.8 million, well above 12.9 million a year earlier.
The projection for the first half of the year is 7.7 million, up about 14% year-over-year.
Retail sales alone are expected to reach 1.1 million in June, up about 17% year-over-year, and 3.3 million in the quarter, up 11%. Half-year retail deliveries will hit 6.2 million, up 6%.
“The 2023 theme of strong sales growth, enabled by increased vehicle production and pent-up demand, is continuing in June,” said J.D. Power Data and Analytics Division President Thomas King in a press release.
The strong June sales are still below prepandemic numbers, which exceeded eight million, King said.
Prices remain high and are even rising, he said, and that’s combined with much higher interest rates.
“Volume growth is being complemented by further increases in transaction prices which are trending towards being up 3% for the first half of 2023 despite increases in OEM incentives and declines in dealer grosses. As a result, it’s anticipated that consumers will spend nearly $281.4 billion on the purchase of new vehicles in the first half of 2023, a noteworthy 8% growth from the same period a year ago.”
Still, improving inventories will serve to balance the playing field, softening record prices, even as pent-up demand keeps sales strong, King said.
Originally posted on Auto Dealer Today
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →