P&A Providers & Administrators
MenuMENU
SearchSEARCH

Mercedes Outsells Audi for First Time in 2010

June 9, 2010
2 min to read


MUNICH – The race for the No. 2 spot among global luxury carmakers tightened last month after Mercedes-Benz brand beat Audi in global monthly sales for the first time this year thanks to record growth in China, Automotive News reported.


Mercedes' surge in May almost pushed it past BMW brand, which finished the month just 375 units ahead of its rival from Stuttgart.

Ad Loading...


Despite the scare, BMW brand remained No. 1 in global premium-brand car sales in May and continues to lead its German rivals through five months. (See box, bottom)


Strong demand for the E- and S-class models last month also allowed Mercedes to close the gap on Audi. The Volkswagen AG premium brand passed Mercedes in January and has forced its rival to remain in the No. 3 spot every month since.


Mercedes brand outsold Audi by 6,500 units in May, but Audi still leads Mercedes by 12,300 units after five months. That is the tightest the race between the two automakers has been since January.


Audi and Mercedes reported double-digit sales percentage gains in May thanks to big volume increases in the world's largest auto market. Mercedes-Benz had a record 11,500 sales in China last month, a 121 percent increase from the 5,200 cars it sold in the same month last year. Audi's China sales rose 39.9 percent in May to 17,396 units. Through May, Audi has sold 88,451 cars in China, a new company record for the country's top-selling premium brand.


Audi also expects to finish the year with a double-digit increase in sales in the United States, where volume was up 31.4 percent to 39,839 cars after five months.

More Industry

Subwoofer in trunk of car.
Industryby Lauren LawrenceMay 26, 2026

Ownership Priorities are Shifting

A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.

Read More →
Man's hand holding gas pump in fuel tank of white car
Industryby Hannah MitchellMay 26, 2026

Pump Price Jump Calculated

ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.

Read More →
Graphic showing previous week's truck and SUV segment prices
Industryby StaffMay 20, 2026

Black Book: Weekly Market Update

Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.

Read More →
Ad Loading...
Photo of dealership sign with Toyota logo
Industryby Lauren LawrenceMay 19, 2026

Arkansas Auto Group Acquires First Indiana Rooftop

Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.

Read More →
Headshot photo of Antonio Filosa, Stellantis CEO
Industryby Hannah MitchellMay 19, 2026

Stellantis to Dive Into U.S. Lending

The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.

Read More →
Photo of the rear of a new BMW iX SUV
Industryby Hannah MitchellMay 12, 2026

New-Vehicle Prices Rise

With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.

Read More →
Ad Loading...
Graphic of car segments' results the previous week
Industryby StaffMay 12, 2026

Black Book: Weekly Market Update

Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.

Read More →
Graphic of last week's estimated used retail days to turn
Industryby StaffMay 6, 2026

Black Book: Weekly Market Update

Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.

Read More →
cargo ship with vehicles, at dock
Industryby Lauren LawrenceMay 5, 2026

EU Auto Association Urges Action

Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.

Read More →
Ad Loading...
two people working on a paper contract together
IndustryMay 1, 2026

Driving into the Super CFC Era

Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.

Read More →